Time for a Sake Break with Hiroshi! New Collaboration Sake Launches
Inspired by the world of the TV anime Nohara Hiroshi Hirumeshi no Ryougi (which can be translated as Hiroshi Nohara: The Way of the Lunch), the new Japanese sake pair “Kin no Hiroshi” (Golden Hiroshi) and “Gin no Hiroshi” (Silver Hiroshi) have begun additional set sales on the Gonda Shuzou online shop.
About the Anime: A Salaryman’s Lunchtime Sanctuary
The anime Nohara Hiroshi Hirumeshi no Ryougi is an official spin-off of the massively popular character manga Crayon Shin-chan. It focuses on the father, Nohara Hiroshi (35), and his precious moments of respite—lunchtime. The series depicts his relentless dedication to crafting the perfect lunch within the constraints of a limited allowance and time. It paints a picture of everyday life through the usually unseen “working man” expressions of Hiroshi during the day, the lunches he chooses, and the personal “ryougi” (principles/way) he holds dear.
Now, imagining the worldview of this anime, a new Japanese sake has been developed and released. It’s designed for modern Japan’s “samurai”—the corporate warriors (salarymen)—to enjoy deliciously after work or to casually savor with a lunchtime mood, bringing a smile to their faces.
Crafting the Perfect “Salaryman’s Cup”
The sake aims to be a taste worthy of a hard-working adult’s glass, born from a fusion of the story cultivated in Kumagaya, Saitama—the same prefecture as Kasukabe, the setting of Nohara Hiroshi Hirumeshi no Ryougi—and the reliable skill of Gonda Shuzou Kabushikigaisha, a company founded during the Kaei era (around 1850).
Meet “Kin no Hiroshi”: The Robust, Dry Classic
“Kin no Hiroshi” offers a comforting, powerful rice umami and a solid, dry backbone. It pursues a robust yet expressive flavor profile, inspired by the beloved dad everyone knows, “Nohara Hiroshi (age 35).” Finished as an impactful dry sake that will impress even seasoned sake lovers, it’s recommended not only for post-work drinks but also to enjoy with Hiroshi’s favorite Japanese dishes like “nikujaga” (meat and potato stew) or sashimi.
And “Gin no Hiroshi”: The Refreshing, Lime-Infused Twist
“Gin no Hiroshi” is a refreshing drink with lime juice that gently heals the day’s fatigue. Expanding on the concept from the modern salaryman, it pursues a crisp, clean drinkability different from the dry “Kin no Hiroshi.” Crafted with the image of a “Samurai Rock”—a Japanese-style liqueur made by adding lime juice to a sake base—it offers a sharp, refreshing taste that goes down smoothly. It’s easy to drink even for sake beginners and pairs perfectly with Hiroshi’s other great love, “karaage” (fried chicken).
Gift sets and sake vessels are also part of the lineup, making them perfect for gifts, little presents, or a reward for yourself.
Product & Sales Details
Project Overview
■ Nohara Hiroshi Hirumeshi no Ryougi Japanese Sake
Kin no Hiroshi (Japanese Sake / Dry)・Gin no Hiroshi (Liqueur / Japanese Sake with Lime Juice)
Capacity: 720ml／300ml
Manufacturer/Seller: Gonda Shuzou Kabushikigaisha (Founded in the Kaei era [1850], Kumagaya City, Saitama Prefecture)
Planning: Kabushikigaisha Creative Plus
Sales Location (Sake): Gonda Shuzou Online Shop
Sales Location (Goods Sold Separately): Gonda Shuzou Online Shop
Future sales are also planned at various liquor stores, regional product fairs, etc. (※Details will be announced on the official product X account.)
Product Details (Sake, Liqueur)
■ “Kin no Hiroshi”
Contents: 720ml／300ml
Type: Special Junmai Sake
Ingredients: Rice, Rice Koji (All Domestically Produced)
Alcohol: 17%
Sake Meter Value: +12
Acidity: 1.6
Amino Acid Level: 1.9 ※Values are projected.
Taste Profile: “A full-bodied Special Junmai Sake where powerful rice umami and a solid dry core are comforting. The restrained astringency and richness are just like a ‘steadfast man of old.’ A bottle you’ll want to drink to cap off the day or as fuel for tomorrow.”
※The 300ml “Kin no Hiroshi” label comes in 5 different variations!
■ “Gin no Hiroshi”
Contents: 720ml／300ml
Type: Liqueur
Ingredients: Sake, Lime Juice (All Domestically Produced)
Alcohol: 14%
Extract Content: 4.0%
※Values are projected.
Taste Profile: “A bottle where lime flavor and acidity lightly overlap with the umami of sake. It has a sharp finish and a cool, refreshing taste. Comforting whether drank straight or with soda. A healing liqueur that gently refreshes the day’s fatigue.”
Sales Lineup
【Set Sales】
■ “Hiroshi’s Luxury Comparison Drinking” Set
Contents: Sake／Liqueur 720ml 2-bottle set (bottles come in decorative boxes), Leather Bottle Tag x1, Wrapping Cloth (furoshiki) x1
■ “A Glass with a Special Cup” Set
Contents: Sake／Liqueur 300ml 2-bottle set (bottles come in decorative boxes), Glass x1, Trading Acrylic Bottle Tag x2 (random), Cork Coaster x1
■ “Snacks with My Own Chopsticks” Set
Contents: Sake／Liqueur 300ml 2-bottle set (bottles come in decorative boxes), Chopsticks & Chopstick Rest Set x1
■ “Still Wednesday, Feeling Buzzed (Kin no Hiroshi or Gin no Hiroshi)” Set
Contents: Sake (or Liqueur) 300ml x1 bottle, Trading Acrylic Bottle Tag x1 (random)
【Individual Sales】
・Glass
・Wrapping Cloth (furoshiki)
・Chopsticks & Chopstick Rest Set
・Trading Acrylic Bottle Tag
(C)Usui Yoshito・Tsukahara Youichi／”Nohara Hiroshi Hirumeshi no Ryougi” Production Committee
《Yoneda Kaori》
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