Kitty, My Melody, and Kuromi Cheer on Your New Life♪ “Sanrio Characters” Collaboration Second Edition [CHEER me ON Collection]

Sanrio’s Hello Kitty, My Melody, and Kuromi Cheer on Your New Life in Fresh Collaboration

Get ready for some adorable encouragement! Sanrio’s beloved characters Hello Kitty, My Melody, and Kuromi are starring in a new collaboration project called the “CHEER me ON♥ Collection” designed to cheer you on for your new life. This marks the second collaboration with the fashion and goods brand GLOBAL WORK, and the lineup is looking incredibly cute.

Timed perfectly for the start of the new school and fiscal year, the collection’s “CHEER me ON” theme is all about support. For the adult-oriented Hello Kitty items, a sophisticated monochrome color palette is used, creating pieces that are easy for grown-ups to incorporate into their style.

The “Cheer TOY Charm” features Hello Kitty ready to cheer everyone on. It’s the perfect size not just as a plushie, but also as a cute charm for your bag.

The “Hello Kitty PC Case/13-inch” is covered in an all-over print of Kitty’s various expressions. It’s compatible with 13-inch laptops and can even fit A4-sized items. The exterior zippered pocket is great for storing gadgets and small essentials.

Other items in the Hello Kitty line include a “2-Way Drawstring Pouch“, “Key Charm“, “Print Scarf“, “Print Chiffon Scrunchies“, and a “Ribbed Knit Pullover“.

My Melody & Kuromi Team Up for Kids

For the kids’ collection featuring My Melody and Kuromi, the duo is here to support new beginnings! Items include the “Cheer Plush Charm” where they cheer you on, and the “Horizontal Long Tote” perfect for the new semester.

The lineup is further rounded out with an “Appliqué T Long Sleeve Shirt“, “Embroidered Tunic“, “Frill Tote“, and a “Multi-Purpose Drawstring Pouch“.

All items in the CHEER me ON♥ Collection will be available at GLOBAL WORK stores and their EC site “and ST” starting February 27, 2026.

Item Price List (Partial)

• Hello Kitty Cheer TOY Charm: 2,490 yen (tax included)
• Hello Kitty PC Case / 13-inch: 2,990 yen (tax included)
• My Melody & Kuromi Cheer Plush Charm: 2,490 yen (tax included)
• My Melody & Kuromi Horizontal Long Tote: 2,790 yen (tax included)

© 2026 SANRIO CO., LTD. APPROVAL NO. L664055

《hidegomi》

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