Exciting News for Natsume Yuujinchou Fans!
The collaboration travel guide Rurubu Natsume Yuujinchou, born from the anime Natsume Yuujinchou (which can be translated as “Natsume’s Book of Friends”) and JTB Publishing’s “Rurubu” guidebooks, has made a splash with a reprint decision just one week after its release on January 26, 2026. Fans are buzzing with comments like, “I want to take this book and visit Hitoyoshi!”
Images from ‘Rurubu Natsume Yuujinchou’ showcasing covers and interior pages.
About Natsume Yuujinchou: A Beloved Supernatural Tale
Natsume Yuujinchou is a supernatural contract fantasy manga by Yuki Midorikawa, serialized in Hakusensha’s “LaLa” magazine, with over 18 million copies in print domestically. It follows the story of Natsume Takashi, a boy who can see youkai since childhood, as he inherits his grandmother Reiko’s legacy, the “Book of Friends”. Alongside his self-proclaimed bodyguard, the adorable yet grumpy Nyanko-sensei, he spends his days returning the names of youkai bound in the book.
The Anime Legacy
The TV anime adaptation kicked off with Season 1 from July to September 2008, and the latest series, Season 7 titled Natsume Yuujinchou Shiki, aired from October to December 2024. The franchise also includes the OVA Natsume Yuujinchou: Itsuka Yuki no Hi ni released in February 2014, the movie Gekijouban Natsume Yuujinchou: ~Utsusemi ni Musubu~ in September 2018, and the new anime Natsume Yuujinchou: Ishiokoshi to Ayashiki Kairousha which had limited screenings from January 2021.
Inside the Rurubu Collaboration Guide
This special guide, Rurubu Natsume Yuujinchou, is published as a collaboration between the series and the travel guidebook “Rurubu”. It focuses on the Hitoyoshi and Kuma areas of Kumamoto Prefecture, introducing model locations for iconic scenes from Season 1 to Season 7 of the anime.
The book features exclusive interviews with General Director Oomori Takahiro and voice actors Kamiya Hiroshi (voice of Natsume Takashi) and Inoue Kazuhiko (voice of Nyanko-sensei). Additionally, it includes a youkai encyclopedia and explanations of famous episodes. With a newly drawn cover and an original stamp book included, this is a must-have volume for fans to enjoy the world of the series and the charm of travel.
Fan Reactions and Reprint Decision
From the moment pre-orders began, this book garnered significant interest at bookstores and online retailers nationwide. After its release on January 26, the positive反响 continued to grow. Readers have shared comments such as, “I want to take the Rurubu and go to Hitoyoshi!”, “The interview content is interesting,” and “There are so many cute Nyanko-sensei illustrations!” Numerous satisfied responses praising the content and enjoyment of the series’ worldview have been received. Due to this enthusiastic feedback and the anticipated early sell-out of the first print, the decision for a reprint was made. Don’t miss the chance to get your hands on this increasingly popular special guide!
Product Details
Rurubu Natsume Yuujinchou, the collaboration between the anime Natsume Yuujinchou and JTB Publishing’s travel guide “Rurubu”, is now on sale for 1,760 yen (including tax).
Specifications
- Title: ‘Rurubu Natsume Yuujinchou’
- Price: 1,760 yen (10% tax included)
- Specifications: AB size (257mm x 210mm), main magazine 96 pages (all color), includes appendix “Natsume Yuujinchou Exploration Commemorative Stamp Book”
- Release Date: January 26, 2026 (Monday)
- Publisher: JTB Publishing, Inc.
- Sales: Available at bookstores and online bookstores nationwide
- Copyright: © Yuki Midorikawa, Hakusensha / “Natsume Yuujinchou” Production Committee
Written by Nakase Koutarou
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