Retro-Styled Sanrio Keychains to Evoke Nostalgic Feelings
New capsule toy merchandise featuring beloved Sanrio characters is on the way! The “Sanrio Characters Retro Lesson Bag Mini Keyholder” and “Sanrio Characters Retro Wall Clock Style Clip Keyholder” will be available at capsule toy vending machine corners across Japan from mid-February 2026.
Adorable Mini Retro Lesson Bag Keychains
The “Sanrio Characters Retro Lesson Bag Mini Keyholder” (5 types total) is a charming keychain designed to look just like a miniaturized, nostalgic quilted fabric lesson bag. Attention to detail is everywhere, from the name label to the all-over pattern on the back, sure to bring back fond memories.
“Sanrio Characters Retro Lesson Bag Mini Keyholder” (5 types total)
The lineup includes Hello Kitty, Little Twin Stars, Pochacco, and Maron Cream, plus a “Sanrio Characters” design featuring Pochacco, Keroppi, Tuxedo Sam, and Badtz-Maru. It comes with a zipper for security and can even be used as a tiny pouch for items like lip balm or a compact mirror.
A closer look at the “Sanrio Characters Retro Lesson Bag Mini Keyholder” designs
Clip-On Retro Wall Clock Style Keyholders
The “Sanrio Characters Retro Wall Clock Style Clip Keyholder” (6 types total) is a cute item modeled after a quaint, retro-styled round wall clock. The collection features Hello Kitty, My Melody, Pompompurin, Little Twin Stars, Badtz-Maru, and Keroppi.
“Sanrio Characters Retro Wall Clock Style Clip Keyholder” (6 types total)
Detail of the clock face design
The hour and minute hands are fixed at 1:53 (which reads as “ichigo-san” or “strawberry” in Japanese, a cute pun) to ensure all the characters’ faces are clearly visible. With a ball chain on top and a clip on the back, you can attach it to your bag, clip it to a bookstand, or display it in various other ways.
Product Details at a Glance
■ Sanrio Characters Retro Lesson Bag Mini Keyholder (5 types total)
・Release Date: Sequentially from mid-February 2026
・Price: 400 yen per try (tax included)
・Available at: Capsule toy vending machine corners nationwide
■ Sanrio Characters Retro Wall Clock Style Clip Keyholder (6 types total)
・Release Date: Sequentially from mid-February 2026
・Price: 400 yen per try (tax included)
・Available at: Capsule toy vending machine corners nationwide
・Note: This item does not function as an actual clock.
(C) 2026 SANRIO CO., LTD. APPROVAL NO. L660250
《Hori Megumi》
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