Studio Pierrot’s beloved magical girl heroines are coming together for a special pop-up store event in Shinjuku.
Event Overview
The lineup spans from the 1983 classic Mahou no Tenshi Creamy Mami to the latest April 2026 series Mahou no Shimai Rurutto Lily, alongside other Studio Pierrot magical girl titles: Mahou no Yousei Persia (1984), Mahou no Star Magical Emi (1985), Mahou no Idol Pastel Yumi (1986), and Mahou no Stage Fancy Lala (1998).
Merchandise Lineup
A variety of newly designed goods featuring the heroines in a vibrant key visual drawn by Studio Pierrot will be available. Standard items include:
- Acrylic stands
- A4 clear file sets
- Aurora badge sets
- Random frame magnets
- Random instant photo-style cards
- Acrylic dioramas
Accessories are also plentiful: bead charms, hair clips, and organza scrunchies.
Exclusive Mahou no Shimai Rurutto Lily items include a “Photo Gray-style Card Set” using in-scene shots, as well as “nuigurumi photo” merchandise featuring photos of the plush characters uguisu, azuki, and Meeter. Other products include an acrylic stand keyholder, ID photo-style stickers, and a bangs clip set.
Event Details
For every 3,000 yen (tax included) spent in a single transaction, shoppers can participate in a lottery with guaranteed original bonuses – no losing tickets. A collaboration is also planned with the concurrent “Piero Mahou Shoujo ~I admier magicai girls~” event at Bandai Namco Cross Store in Atre Akihabara.
The pop-up store runs from June 6 to June 21. For those unable to attend, official online sales will be held on Bandai Namco Filmworks’ A-on STORE from June 11 at 12:00 to June 29 at 23:59.
Event Information
- Location: Shinjuku Marui Annex 2F Event Space
- Dates: June 6 (Sat) – June 21 (Sun), 2026
- Hours: Weekdays 11:00–20:00, Sat/Sun 10:30–20:00 (last day until 19:00)
(C) Pierrot (C) Aonuma Takako / Shueisha・Pierrot (C) Pierrot・Bandai Visual (C) Pierrot・Rurutto Lily Production Committee
