A new limited-edition collaboration between Suica no Penguin and Omusubi-dokoro Honnoriya brings a cute puffy sticker together with an omusubi set. The “Suica no Penguin Pukkuri Seal Omusubi Set” will be sold in limited quantities starting September 28, 2026.
What’s in the Set
Suica no Penguin is the character for JR East’s Suica. The collaboration set includes an original-design puffy sticker, two omusubi of the buyer’s choice, karaage, and tamagoyaki.
The set is priced at 1,480 yen (tax included). Customers who pay with Suica or another transportation IC e-money card receive a 200 yen discount, bringing the price to 1,280 yen (tax included).
The puffy sticker features a cute original design inspired by Honnoriya’s omusubi. It shows omusubi penguins with a variety of expressions. The sticker is glossy, three-dimensional, and does not dent when pressed.
Sales Period and Locations
Sales begin on September 28 and will end once stock runs out. The set will be available at 21 Omusubi-dokoro Honnoriya stores and two sister-store Homareya locations. This is the first time the collaboration will be sold at Homareya.
There is no purchase limit. However, to help prevent food loss, customers are asked to buy only as much as they can eat that day. The available omusubi selection may differ depending on the time and store.
A separate Suica no Penguin wall calendar for 2027 is also listed at ￥880, with price and stock information as of the article’s publication.
(C) Sakazaki Chiharu/JR East/DENTSU
