Fans of the classic anime Yu Yu Hakusho can now immerse themselves in the scents of their favorite characters. Character-inspired eau de parfum fragrances for Urameshi Yusuke, Kuwabara Kazuma, Kurama, Hiei, and Botan have debuted, featuring all-new street fashion-themed illustrations. Each 50ml bottle is priced at 5,500 yen (tax included) and is available through FAIRYTAIL.
Product Overview
The fragrances are part of a new lineup from FAIRYTAIL, a brand specializing in anime character perfumes, fragrances, and goods. The illustrations depict the characters in stylish streetwear, giving a fresh modern twist to the beloved cast.
The original manga by Togashi Yoshihiro, serialized in Weekly Shonen Jump from 1990 to 1994, follows the story of Urameshi Yusuke, who dies in an accident and is resurrected as a Spirit Detective. Alongside his comrades Kuwabara Kazuma, Kurama, and Hiei, Yusuke battles evil yokai and grows as a fighter. The TV anime aired from October 1992 for 112 episodes, with voice actors Sasaki Nozomu as Yusuke, Chiba Shigeru as Kuwabara, Ogata Megumi as Kurama, Hiyama Nobuyuki as Hiei, and Miyuki Sanae as Botan. Animation production was by Studio Pierrot. A live-action adaptation was also released on Netflix in December 2023.
Fragrance Details
Urameshi Yusuke Eau de Parfum
Top notes: Grapefruit, bergamot, pepper
Middle notes: Sandalwood, cedarwood, patchouli, elemi
Base notes: White musk
Fragrance family: Fresh woody
A citrus top with a hint of bitterness blends with bergamot’s freshness, evoking Yusuke’s sharp yet refreshing personality. The smoky woody middle reflects his roughness and steadfast manliness, while the warm base lingers with a clean and gentle finish.
Kuwabara Kazuma Eau de Parfum
Top notes: Mandarin orange, lemon, ginger
Middle notes: Cinnamon, lavender, carnation
Base notes: Cedarwood, sandalwood, amber
Fragrance family: Dynamic woody
The energetic opening of ginger and citrus mirrors Kuwabara’s straightforward and emotional nature. The spicy floral shift hints at his strong psychic abilities, and the woody base leaves a masculine impression.
Kurama Eau de Parfum
Top notes: Rose, lemon peel
Middle notes: Damask rose, centifolia rose, geranium
Base notes: White musk, patchouli, amber
Fragrance family: Floral
A soft rose embrace captures Kurama’s intelligence and elegance. The vivid, bewitching rose middle evokes his “Rose Whip” technique, while the deep, lustrous base hints at the coldness and mystery of his demon fox persona.
Hiei Eau de Parfum
Top notes: Pink pepper, orange flower, clove
Middle notes: Chestnut, Gaiac wood, juniper berry
Base notes: Vanilla, balsam, cashmeran
Fragrance family: Woody amber
The opening spicy notes evoke Hiei’s scorching black flames. The powerful, smoky middle adds a smoldering intensity, and the subtly sweet base reveals a clumsy kindness within.
Botan Eau de Parfum
Top notes: Peony, bergamot, peach, melon
Middle notes: Magnolia, jasmine, rose, orchid, freesia, violet, tuberose
Base notes: Musk, cedarwood, blackberry
Fragrance family: Fresh floral
Juicy fruity top notes represent Botan’s bright smile and gentle guidance of souls. The opulent floral middle expresses her spiritual strength as Yusuke’s assistant, while the soft base retains a peony sweetness.
Additional Merchandise
Alongside the fragrances, a range of goods featuring the new illustrations is available:
- Canvas art: 3,300 yen (tax incl.)
- Clear file: 660 yen (tax incl.)
- Acrylic stand (6 types): 1,980 yen each (tax incl.)
- PP card (6 types): 550 yen each (tax incl.)
Where to Buy
The items are sold at FAIRYTAIL’s online store “DREAMING PRINCESS,” as well as on Amazon and Rakuten via the “FRAGRANCE FANTASY” shops. They will also be available at the FAIRYTAIL physical store in Takadanobaba, Tokyo.
（C）Yoshihiro Togashi 1990年-1994年 （C）ぴえろ／集英社
