A new flagship store dedicated to the Utano Prince-sama franchise, UTA☆PRI GRAND SHOP, is set to open in five cities across Japan starting July 18, 2026. The pop-up will feature a range of exclusive goods themed around the “YUKATA-MODE” visual, a collaboration with world-renowned designer Keita Maruyama.
Since its first game release in 2010, Utano Prince-sama has expanded into CDs, anime, and more, centering on a cast of unique characters aspiring to become idols.
This year, the collaboration “K.M☆U.P” presents the “YUKATA-MODE” visual, featuring idols from ST☆RISH and QUARTET NIGHT—including Ittoki Otoya, Hijirikawa Masato, Shinomiya Natsuki, Ichinose Tokiya, Jinguuji Ren, Kurusu Shou, Aijima Cecil, Juurinji Rei, Kurosaki Ranmaru, Miai Aoi, and Camus—in matching yukata and obi. A variety of products will be available.
UTA☆PRI GRAND SHOP
The “K.M☆U.P YUKATA-MODE KNOT-Ti Drawstring Bag” features a glossy, high-quality fabric with delicate embroidery of goldfish and fireworks patterns, accented by a swaying tassel at the opening.
Also available are fans featuring initial motifs and traditional patterns, and tote bags with large logos on the back. ST☆RISH items are designed with goldfish drifting among water plants, while QUARTET NIGHT items feature fireworks against a summer night sky.
Standard acrylic stands and trading acrylic keychains are also part of the lineup, along with cute chibi character acrylic mascots.
The “Mizuhiki Code Bracelet” combines mizuhiki cords and pearls for an elegant yet subtle sparkle, lightweight and simple enough to add a refined accent to any outfit.
Additionally, a happi costume for “PRINCE CAT” (sold separately) and a “YUKATA-MODE Yukata Ver.” costume for nuisuta plushies will be available.
For every 3,000 yen (tax included) spent, customers will receive a random visual card from either the “YUKATA-MODE Ver.” (11 types) or “Mystical Curiosities Ver.” (18 types).
In the latter half of the event, goods from the popular April Fools’ “BLACK GARDEN-memento-” series are also expected to appear. Don’t miss these summer original goods available only here.
UTA☆PRI GRAND SHOP Ikebukuro
Venue: Ikebukuro PACKS 2F・3F
Hours: 11:00–20:00
Period: July 18 (Sat) – September 27 (Sun), 2026
*During advance lottery periods, hours change to 10:00–20:00.
*Hours may change depending on congestion or period.
*August 10 (Mon) and September 4 (Fri) the 3F exhibition floor will be closed for display change preparation.
UTA☆PRI GRAND SHOP Nagoya
Venue: Nagoya PARCO South Building 10F
Hours: 10:00–20:00
Period: Part 1: July 18 (Sat) – July 26 (Sun), 2026; Part 2: August 22 (Sat) – August 30 (Sun), 2026
*Both parts close at 18:00 on the final day.
*Hours subject to change. Check Nagoya PARCO official site for details.
UTA☆PRI GRAND SHOP Osaka
Venue: Umeda PACKS (inside Animate Umeda)
Hours: 11:00–21:00
Period: July 25 (Sat) – September 27 (Sun), 2026
*Closed on August 17 (Mon) and August 21 (Fri).
UTA☆PRI GRAND SHOP Sendai
Venue: Sendai PARCO 1/5F PARCO FACTORY SENDAI
Hours: 10:00–20:00
Period: August 27 (Thu) – August 30 (Sun), 2026
*Closes at 18:00 on the final day.
*Hours subject to change. Check Sendai PARCO official site for details.
UTA☆PRI GRAND SHOP Fukuoka
Venue: Fukuoka Marui 5F Hakata e Stadium
Hours: 10:00–19:00
Period: September 11 (Fri) – September 14 (Mon), 2026
*Hours subject to change. Check Hakata Marui official site for details.
(C) SAOTOME GAKUEN
(C) SAOTOME GAKUEN Illust.KOGADO STUDIO, Meina
