The Ultraman series is joining forces with Fujipan for a special collaboration running from July 2026 through the entire year. The partnership brings together iconic Ultraman characters and Fujipan’s popular Long Stick snack line, with special packaging designs and a social media campaign offering exclusive T-shirts.
60th Anniversary Celebration
2026 marks the 60th anniversary of the Ultraman franchise. Since Ultraman first appeared on television on July 10, 1966, the series has continued to deliver themes of courage, hope, and compassion across generations. The ongoing “Ultraman Series 60th Anniversary Project” includes the large-scale exhibition “ULTRAMAN EXHIBITION – Ultraman Series 60th Anniversary Exhibition – in Hirakata Park,” running until June 28, 2026. The anniversary series Ultraman Theo is set to premiere on July 4 on the TV Tokyo network and simultaneously worldwide.
Collaboration Details
The collaboration website is designed to immerse fans in the Ultraman world, featuring hero designs, sound effects, next-episode previews, and secret blacked-out elements that encourage repeat visits. Additional interactive features are planned as new products launch, blending homages to the original series with motifs from the latest installments.
First Wave Products
The first wave includes two Long Stick varieties. Long Stick Hokkaido Condensed Milk Cream features a soft French bread filled with smooth cream. Two package designs are available: one featuring Ultraman Tiga and Ultraman Dyna from the Heisei trilogy, and another with Ultraman Gaia and Ultraman Agul. Long Stick W Chocolate brings together Ultraman Seven and his son Ultraman Zero from the Showa era. In August, a collaboration with Fujipan’s mascot character “n-pa” is also planned.
Product Availability
| Product | Price | Sales Region | Stores |
|---|---|---|---|
| Long Stick Hokkaido Condensed Milk Cream | Open price | Nationwide (excluding Hokkaido and Okinawa) | Supermarkets, drugstores, etc. |
| Long Stick W Chocolate | Open price | Kanto, Chubu, Western regions | Supermarkets, drugstores, etc. |
SNS Campaign: Win a Limited T-Shirt
To celebrate the collaboration, Fujipan is running a campaign on its official X account (@neobata_fujipan). From July 1 to July 10, 2026, followers who repost the campaign post can enter to win one of 10 exclusive collaboration-design T-shirts. Only 10 of these ultra-rare shirts exist worldwide.
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