Pompompurin, Cinnamoroll, Hello Kitty, and other beloved Sanrio characters are teaming up with nine fashion and lifestyle brands from the MASH Group for a special collaboration this summer. The lineup includes everything from T-shirts and dresses to sukajan jackets and plush toys, each designed to match the personality of the featured character.
The collaboration pairs are as follows: Kuromi × SNIDEL, Hello Kitty × FRAY I.D, Little Twin Stars × LILY BROWN, Pochacco × Mila Owen, Cinnamoroll × FURFUR, My Melody × CELFORD, Kuromi × SNIDEL HOME, Hangyodon × GELATO PIQUE HOMME, and Pompompurin × Cosme Kitchen. Each brand brings its own aesthetic to the character-themed items, resulting in a diverse and highly collectible range.
Fans can get their hands on these exclusive pieces starting July 25, 2026 at 10:00 AM at the Seibu Shibuya store pop-up in Tokyo. Online sales will begin on August 1, 2026 at 12:00 AM via the official online stores and MASH STORE, as well as at various retail locations during their opening hours.
MASH SUMMER WEEK 2026
From August 1 to August 5, 2026, MASH Style Lab and MASH Beauty Lab will host the second annual “MASH SUMMER WEEK 2026” across their official online stores and nationwide shops. Sanrio characters—including Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco, Pompompurin, Little Twin Stars, and Hangyodon—will serve as navigators for the event. Special collaboration items, limited pop-up stores, and exclusive content will be available only during this period.
At MASH STORE, a special collaboration item featuring all eight Sanrio characters will go on sale from August 1 at 12:00 AM. The lineup includes a heart-motif tote bag, camisole, and T-shirt, perfect for summer. These items will also be available at the Seibu Shibuya pop-up “MASH SUMMER WEEK 2026 LIMITED STORE” starting July 25 at 10:00 AM.
As an extra treat, customers who make a purchase from any brand’s official online store or MASH STORE between August 1 and August 5 will receive an original Sanrio characters sticker. Those spending 16,000 yen (tax included) or more will also get an original multi-pouch.
■ Sanrio Characters × MASH 9 Brand Collaboration Items
・Participating brands: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, FURFUR, CELFORD, SNIDEL HOME, GELATO PIQUE HOMME, Cosme Kitchen
・Release dates: Official online stores and MASH STORE from August 1 (Sat) at 12:00 AM; Seibu Shibuya pop-up from July 25 (Sat) at 10:00 AM
(C) 2026 SANRIO CO., LTD. APPROVAL. NO. L670982
