The annual “Shirotan Fluffy Store” pop-up is back at Tokyo Station Ichiban Street, opening for a limited time from July 24, 2026. This year’s theme is “Shirotan & Friends in Game Center,” bringing a playful arcade-inspired lineup of exclusive goods and purchase bonuses.
Shirotan, the soft plush character born in 1999, has been beloved for its round form and gentle expression. A TV anime adaptation is also confirmed to begin airing on TV Asahi every Saturday at 4:29 p.m. starting October 2026.
During the event period, the passage from Nozomi Plaza (in front of the Yaesu underground central ticket gate) to Ichiban Plaza will be wrapped in Shirotan artwork—cute, fluffy, and occasionally humorous designs.
Game Center-Themed Goods
The pop-up, part of the larger “Shirotan Birthday Fair,” takes its main theme from “Shirotan Pukapuka Marine Park.” The game center sub-theme features crane-game-inspired mascot keychains, plush carry cases, T-shirts, stickers, and classic mascot items.
Among the highlights: a “Dokodemo! Plush Carry Case” (2,950 yen, plush not included), two Shirotan T-shirt designs—”Toretayo~” and “Girigiri Taeteru”—each in four sizes (3,600 yen), and small “Dokodemo Issho Shirotan Stickers” (two types, 380 yen each).
Purchase Bonuses and Online Store
Two waves of purchase bonuses will be offered: first from July 24, second from July 31. Spending 3,300 yen or more (tax incl.) gets a limited “Members Card-style Sticker”; 5,500 yen or more earns a “Square Can Badge”; and 11,000 yen or more yields a “Big Sticker.” All bonuses are while supplies last.
Additionally, from July 24 at 10:00 a.m. to August 16 at 11:59 p.m., select items and the “Shirotan Diner Series” will be available at the Tokyo Character Street Online Plaza “Shirotan Fluffy Store.”
Event Details
Location: Tokyo Station Ichiban Street, Tokyo Character Street, Ichiban Plaza (B1F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo)
Period: July 24 (Fri) – August 6 (Thu), 2026
Hours: 10:00–20:30 (last day until 18:00; subject to change)
Purchase Bonuses:
First wave: from July 24
Second wave: from July 31
・3,300 yen+ → Limited sticker
・5,500 yen+ → Limited can badge
・11,000 yen+ → Big sticker
(While supplies last)
(C)CREATIVE YOKO
