Sanrio character Kuromi and fashion brand SNIDEL HOME are joining forces for the first time. The collaboration lineup, featuring loungewear and accessories, will launch on August 1, 2026, via the official online store and the MASH STORE app.
Kuromi, the self-proclaimed rival of My Melody, may appear rough but has a very girly side. She loves handsome men, and her signature black hood and pink skull are her charm points. She is always striving to “Kuromify” the world. Now, she brings her style to SNIDEL HOME as part of the MASH SUMMER WEEK 2026 campaign.
The collection features original designs showing Kuromi relaxing at home or dressing up, with plenty of lace and ribbons for a special lineup that captures her maiden-like expressions.
Product Lineup
【Kuromi】Contact Cool Cut Set-Up (10,780 yen)
This set includes a T-shirt and shorts made from a smooth, slinky jersey fabric. The T-shirt front features four different prints of Kuromi admiring herself in a mirror or resting on a cushion, expressed in SNIDEL HOME style. The back of the neck has a ribbon print, and the left cuff has a logo print. The shorts have a small frill at the waist with a pink ribbon accent, and the back features a logo and Kuromi’s tail print for a playful touch.
【Kuromi】Lace Ribbon Plush Charm (4,950 yen)
A plush knit charm of Kuromi wearing a lace hood. Decorated with glitter skull embroidery and a velour ribbon. The strap features a logo jacquard and a heart carabiner, so it can be used as a bag charm.
【Kuromi】Knit Parka (15,180 yen)
A cozy knit zip-up parka packed with Kuromi details. The hood has embroidered face and ears for a three-dimensional design. The back features Kuromi logo jacquard and SNIDEL HOME logo embroidery. Two different character arts are used depending on the body color. Velour ribbon is threaded through the sleeves for a girly touch. A bat embroidery peeks from the front pocket, and a glitter skull adorns the zipper pull.
【Kuromi】Plush Bag (10,780 yen)
A soft knit shoulder bag that looks like a plush toy. When worn, it appears as if Kuromi is hugging the wearer. The back has a skull zipper, and the bag can hold small essentials like a phone, wallet, or keys. The strap with logo and skull jacquard is removable, so the bag can also be used as a small cushion or plush interior item.
Release Information
The “SNIDEL HOME ‘KUROMI’ COLLABORATION” will be available from August 1, 2026, on the official online store and the MASH STORE app. A limited store at Seibu Shibuya Store B Building 1F Event Space will run from July 25 to August 5, 2026 (10:00–20:00, closing at 18:00 on August 5).
Collection visuals will be released on July 22, 2026 at 12:00 noon.
Prices (tax included):
– Contact Cool Cut Set-Up: 10,780 yen
– Lace Ribbon Plush Charm: 4,950 yen
– Knit Parka: 15,180 yen
– Plush Bag: 10,780 yen
(C) ’26 SANRIO CO., LTD. APPR. NO. L670982
