A new collaboration between the popular game Uma Musume Pretty Derby and Kentucky Fried Chicken (KFC) has been announced. Titled “Uma Musume no Umauma! Kentucky!,” the campaign will run nationwide from August 12 to September 30, 2026. During the period, KFC will offer original collaboration menu items developed to reflect the world of the game, along with an original collaboration song, themed store wrapping, and a lottery for prizes.
Uma Musume Pretty Derby is a training simulation game featuring characters named after real racehorses. Players take on the role of a new trainer at the Tracen Academy, working with their assigned Uma Musume through training and communication to win races and achieve dreams. The game is known for its deep gameplay, dramatic storylines, immersive races, and live performances called “Winning Live.” It won the Excellence Award at the Japan Game Awards 2021.
This is not the first collaboration between Uma Musume and KFC; previous events have drawn large responses. The new campaign aims to be a full sensory experience, themed around “enjoying Kentucky with all five senses”—seeing, hearing, smelling, tasting, and touching.
Two exclusive sets will be available via KFC Net Order: the “Uma Musume no Umauma! Kobu Mayo Dip Set” and the “Uma Musume no Umauma! Ninjin Occahoi Set.” These are the first original collaboration menu items in KFC’s content collaboration history, incorporating carrots—a favorite food of the Uma Musume characters—and dishes inspired by those appearing in the game.
Depending on the purchase period, customers will receive either a “Collaboration Limited Newly Drawn Illustration Trading Card” or a “Collaboration Limited Newly Drawn Illustration Can Badge.” Additionally, a serial code will be included that can be exchanged in-game for an SSR Support Card and recovery items.
KFC’s first original collaboration song, titled “Gabutto!,” has also been produced. It is performed by the eight Uma Musume featured in the key visual. The song will play as in-store BGM at select KFC locations during the campaign, and will also be available on music streaming services and in the game’s “Uma Uta Jukebox.”
KFC’s next-generation model store, Sagamihara Oonodai Store in Kanagawa, will be wrapped with Uma Musume designs for the collaboration. The key visual for the campaign is set at this store, showing the Uma Musume dressed in red-and-white KFC-colored outfits.
The “Uma Musume no Umauma! Kentucky!” campaign will run from August 12 to September 30, 2026, at KFC locations nationwide. Details are available on the special website.
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