San-X Universe is set to release a heartwarming new collection of goods, all themed around the classic heart motif. The lineup, which includes memo pads, stickers, pouches, plushies, and more, is scheduled to hit stores and online shops nationwide from around September 2026.
San-X Universe is a design series that brings together the beloved characters from various San-X worlds, crossing boundaries with the help of San-X’s fairy magic. From long-cherished faces to brand-new friends, the series blends nostalgia with freshness, promising moments that bring a smile to your face.
This new collection focuses on the timeless heart shape, with designs perfect for gifting and adding a little sparkle to everyday life. Whether for school, work, or personal use, these items are crafted to deliver small thrills and happiness.
Stationery and Stickers with a Shimmer
Among the highlights are memo pads featuring sparkly foil stamping and heart-shaped die-cut SP memo sheets, ideal for school or office use. There are also fluffy stickers perfect for sticker trading.
Soft Pink Accessories and Retro Quilting
Pen pouches, coin cases, and multi binders come in a soft pink design with a retro-cute quilting texture, each shaped like a heart.
Bold Red for Carrying Your Favorites
The heart clear pouch and tote bag catch the eye in vivid red. They’re perfect for toting around your favorite small items or even plushies in style.
Plushies and Cushions to Cuddle
The collection also includes a range of plush items, such as handheld and hanging plushies. Don’t miss the heart cushion with its irresistibly soft, squishy texture.
For Collectors: Hard Card Cases and Trading Cards
For those who love collecting, the hard card case collection is perfect for protecting your San-X trading cards. These cases are ideal for storing the “San-X Universe Atsumete Card Collection,” which features 103 different cards in total—the first set released in October 2025 and the second in April 2026.
With heart-shaped items that are sure to make you smile just by looking at them, this exclusive collection brings adorable San-X characters into your daily life. Be sure to check them out when they arrive.
Product Information
San-X Universe “Heart” Theme Goods
Release: Around September 2026
Available at: Nationwide retailers and online shops
*Some stores may not carry all items or may have different release dates.
*Limited quantities; items may sell out.
*Release dates, designs, and specifications are subject to change without notice.
*Images shown are samples; actual products may differ.
*Online shop availability, shipping fees, and purchase conditions may differ from physical stores.
(C) 2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.
