Monchhichi x EMODA First Collaboration: 5 Items, Lookbook by Segawa Hinao

Monchhichi and fashion brand EMODA have joined forces for their first-ever collaboration, releasing a five-piece collection of apparel and accessories. Pre-orders start on August 28, 2026 via the official online shop RUNWAY channel, with an early in-store release at Lumine Est Shinjuku on September 13.

About Monchhichi

Monchhichi, the adorable plush doll with a pacifier and freckles, was first introduced by Sekiguchi in 1974. Its innovative design—a plush body with soft vinyl face and limbs—sparked an immediate boom. After a brief pause in sales outside Paris in 1985, overwhelming fan demand led to a revival in 1996. Since then, Monchhichi has sold over 70 million units across more than 30 countries, and celebrated its 50th anniversary in 2024.

Lookbook Model

The campaign lookbook features Segawa Hinao, a fashion icon with strong support from Gen Z. The lookbook is now available on the official RUNWAY channel.

Collection Lineup

The collection includes bold Monchhichi designs on sweatshirts and jacquard knits, as well as check-pattern and faux-fur caps and tote bags—five items in total that add a playful accent to any outfit.

Among the highlights is a special keychain featuring an original Monchhichi design dressed in EMODA’s signature long boots and blonde hair, making it a unique piece exclusive to this collaboration.

Release and Events

An early release will take place at Lumine Est Shinjuku on September 13, 2026, accompanied by a special event featuring lookbook model Segawa Hinao and Monchhichi himself. From October 3, the collection will be available at five stores: SHIBUYA109, Lumine Est Shinjuku, Lumine Ikebukuro, Lucua Osaka, and Fukuoka PARCO. On October 4, a Monchhichi solo appearance event is scheduled at Lumine Est Shinjuku. Further details will be announced on EMODA’s official social media channels.

Product Details

(C)2026 Sekiguchi Co., Ltd.