Netflix has launched a new “Anime Home” page for its members in Japan, designed to make discovering anime more intuitive and enjoyable. The page leverages Netflix’s latest technology to help viewers find anime that matches their current mood and preferences.
What is Anime Home?
“Anime Home” is a special page that uses Netflix’s recommendation system and curation to present personalized anime selections. It features multiple sections organized by theme, and members can access it via a shortcut on the Netflix home screen. The goal is to help both newcomers and seasoned fans find something they’ll love.
Why now?
With the ever-growing number of anime titles, many viewers find it challenging to decide what to watch. Netflix has been working on various initiatives to address this. In June 2026, the company launched a feature that aggregates video adaptations of manga, novels, and webtoons, allowing users to discover works based on their reading preferences. “Anime Home” is part of these ongoing efforts.
Director’s comment
Yamano Hiroshi, Director of Anime at Netflix Japan, said: “Anime is a treasure trove of imagination, opening doors to worlds you never expected. I’ve often found myself hooked on works I thought weren’t for me. ‘Anime Home’ is a new entrance that lets you intuitively find the anime you want to watch now from Netflix’s curated lineup. I believe this place will create encounters with anime that move your heart and lead to new favorites.”
With “Anime Home,” Netflix aims to make the anime discovery experience richer and more personal, helping members find their next favorite series.
