Fujiya Halloween 2026 Sweets Get Costume Party Makeover with Peko-chan and Sanrio Characters

Fujiya’s beloved standard brands—Country Ma’am, Home Pie, Pop Candy, Milky Chocolate, and Country Ma’am Choco Mamire—are receiving Halloween-limited makeovers this year, with new products rolling out from late August 2026.

Under the theme “Fun Halloween Party,” the packaging features Peko-chan, Poko-chan, and their cheerful friends dressed up in playful costumes. The lively, cute designs are meant to be shared with everyone, from kids to adults, adding extra festive fun to Halloween parties.

Halloween Country Ma’am (Vanilla & Pumpkin) and Halloween Home Pie (Butter & Pumpkin)

Both the Country Ma’am and Home Pie Halloween assortments come with individual wrappers (12 designs each) featuring mini-games such as spot-the-difference and mazes, so everyone can play together while snacking.

The Country Ma’am assortment pairs the classic vanilla flavor with a Halloween-exclusive pumpkin variety, made by kneading pumpkin powder and pumpkin-flavored chips into the dough for a rich pumpkin taste.

The Home Pie assortment combines the standard butter flavor with a new pumpkin version, offering a gentle, sweet pumpkin flavor baked into the pie.

Halloween Pop Candy Bag

The Pop Candy bag contains three flavors—grape, apple, and cola—each in a different color, turning the snack into a guessing game. It also marks the first time a black candy has appeared in the Pop Candy lineup. The individual wrappers feature footprints from Peko-chan, Poko-chan, and their friends, adding another fun guessing element.

Halloween Milky Chocolate (Pumpkin Pudding & Apple Pie)

This assortment pack features two Milky Chocolate flavors inspired by Halloween: pumpkin pudding and apple pie. The individually wrapped pieces (8 designs) feature cute illustrations of Peko-chan, Poko-chan, and their friends in Halloween costumes.

Halloween Sanrio Characters Chocolate

The popular Sanrio Characters Chocolate—chocolate sticks shaped like beloved Sanrio character faces—also gets a Halloween-limited assortment. This set of five sticks features Kuromi, My Melody, Pompompurin, Hello Kitty, and Cinnamoroll in adorable costumes. Each set includes one postcard-sized original design sticker, and the backing boards come in five randomly selected Halloween-themed designs.

Country Ma’am Mamire-san 2nd Costume Contest

This Halloween-exclusive chocolate-covered cookie features an orange cookie made with pumpkin powder and pumpkin-flavored chips, coated in chocolate for a gentle pumpkin sweetness. Compared to last year’s release, the pumpkin powder content has been doubled for a stronger pumpkin flavor. Seven individual wrapper designs show the “Mamire-san” characters in Halloween costumes.

Peko-chan Halloween Mini Bag Gift & Mini Peko Sablé Can

The Peko-chan Halloween Mini Bag Gift is a set of Milky candies and Country Ma’am cookies with cute Halloween-design wrappers, packaged in a box with a handle. Three designs are available, making it a great option for small presents.

The Mini Peko Sablé Can (10 pieces) comes in a decorative tin depicting Peko-chan, Poko-chan, and a dog enjoying tea time together around the sablé cookies. The whimsical design makes the tin reusable as a small storage case once the cookies are finished.

Release dates and product details

The products are not all launching at once, so be sure to check the official product site for the full schedule.

Please note that availability may vary by store, and some items may sell out. Products sold at Fujiya confectionery shops are also available at select Fujiya restaurants.

(By Yoneda Kaori)