Narumiya Characters is launching a new line of soft, fluffy merchandise that combines gentle textures with delicate embroidery. The collection will be available from September 11, 2026 at select direct stores of Mezzo Piano Junior and Pomponette Junior, as well as through the official online shop NARUMIYA ONLINE.
Yuru Fuwa Charm & Mesh Series
The Narumiya Characters brand is known for the beloved characters from junior apparel labels like Angel Blue, Mezzo Piano Junior, Pomponette Junior, and Daisy Lovers, which were hugely popular in the 2000s. Riding the Heisei revival wave, these characters are now attracting attention from Generation Z and beyond.
The new lineup is inspired by the desire to offer a moment of relaxation in today’s busy, often stressful daily life. The characters have been reimagined in a “yuru fuwa” (soft and fluffy) style, using plush materials designed to bring comfort to everyday moments.
The “Yuru Fuwa Charm” is a palm-sized plush charm with a relaxed, puffy silhouette and irresistibly soft touch. It can be attached to bags or pouches to add a cozy accent.
The “Random Sticker Seal: Yuru Fuwa ver.” features photo-style stickers of the Narumiya Characters in their new fluffy look. Perfect for decorating smartphones, notebooks, or planners, these stickers let fans customize their belongings.
Also new are items featuring cross-stitch embroidery, a trend that has been gaining attention. The “Embroidery Mesh Tote Bag” uses a light, see-through mesh material, making it easy to carry. It fits A4-sized items and includes a convenient inner divider for organization.
The “Embroidery Mesh Pouch” is flat and lightweight, ideal for everyday carry. Its transparent mesh lets you quickly find cosmetics or small essentials inside.
These new goods offer a slightly different, softer take on the beloved Narumiya Characters. They are scheduled to go on sale at the official online store NARUMIYA ONLINE from 10:00 AM on September 11, 2026.
Release Information
Store release date: September 11, 2026 (Friday)
Stores carrying all items:
Marui Imai Sapporo Main Store, Sogo Omiya Store, Takashimaya Shinjuku Store, Tobu Ikebukuro Store, Nihonbashi Takashimaya S.C., Yokohama Takashimaya, Nagoya Sakae Mitsukoshi, Hankyu Umeda Main Store, Hakata Hankyu
Stores with some items missing (excluding Yuru Fuwa Charm Hanachan):
Sendai Fujisaki Department Store, Takashimaya Takasaki, Sogo Chiba Store, Niigata Isetan, Shizuoka Isetan, Kyoto Isetan, Osaka Takashimaya, Nishinomiya Hankyu, Himeji Sanyo Department Store, Tenmaya Okayama Main Store, Sogo Hiroshima Store, Kokura Izutsuya, Tsuruya Department Store, Yamagata Kagoshima
On the first day, September 11 (Friday), some stores may use numbered tickets or online reservations to manage crowding. Please check each store’s official website for details.
Web release date: September 11, 2026 (Friday) at 10:00 AM
Location: Official online shop NARUMIYA ONLINE
Purchase limits & notes:
- From September 11 (Fri) to September 13 (Sun), each person may purchase up to 1 item per color per product.
- Reservations cannot be made during these three days.
- Phone payments are not available during these three days.
- Sales may be partially postponed due to weather or production conditions.
- Purchases for resale are not allowed.
- Stock is limited. Sales end when items run out.
