Sanrio Sports, the sportswear and goods collection brand from Sanrio, is launching its 2026 fall/winter golf apparel and accessories. The line includes adult-cute items suitable for both the course and everyday wear, and is rolling out sequentially at the Sanrio Online Shop main store and the World Online Store. The brand will also hold its first pop-up stores in Tokyo, Osaka, and Nagoya starting September 23.
About Sanrio Sports
Sanrio Sports debuted in the 2026 spring/summer season, combining World’s apparel development and sales expertise with Sanrio character creativity. Under the concept “always together in sports and daily life,” the collection offers playful art, fashion-forward design, and functional details.
The new fall/winter lineup emphasizes comfort for smooth swings, with features like heat retention, UV protection, stretch, and eco-friendly materials. This season includes long-sleeved tops, vests, golf socks, leg warmers, bags, towels, and other accessories that coordinate easily with everyday outfits.
Among the highlights, the popular Hello Kitty ribbon-shaped ball pouch from last season makes a comeback. The collection aims to keep winter golf rounds comfortable and fun, with warm, heat-retaining layers and charming details.
Pop-Up Store Details
Additionally, the brand’s first limited-time pop-up stores will open in Tokyo, Osaka, and Nagoya starting September 23. Visitors can check the feel, mobility, and playful design of the items in person, with early-release products and pop-up store exclusive items available.
Among the exclusive offerings is a hooded parka, and for purchases of 20,000 yen or more (tax included), shoppers will receive an eco bag as a giveaway.
The Sanrio Sports 2026 fall/winter collection will be available from September 9, 2026, at the Sanrio Online Shop main store and the World Online Store.
Pop-up store schedule:
- Shinjuku Takashimaya: September 23 – October 6
- Hankyu Umeda Main Store: September 23 – October 6
- Osaka Takashimaya: October 21 – November 3
- JR Nagoya Takashimaya: November 4 – November 17
©️2026 SANRIO CO., LTD. APPROVAL NO. L665039
