Kinokuniya has announced a new collaboration line, the “Moomin Bag Collection,” featuring designs inspired by the world of Moomin. With Nordic color palettes and playful artwork, these bags add a touch of everyday joy.
Moomin Bag Collection
Moomin is a beloved series created by Finnish author and artist Tove Jansson, first published in 1945. Spanning novels, comics, and picture books, it has inspired numerous anime, character goods, theme parks, and shops. Loved worldwide, including in Japan, the series appeals to a wide range of ages. Beyond the Moomin family, Snufkin, Little My, and the Hattifatteners, the franchise has gained popularity among adults for its high artistic value in Nordic design goods and its philosophical, literary depth.
This special collection adds Moomin charm to functional bags you’ll want to use every day. The eco bags feature gentle Nordic-style illustrations of Moomin and friends. Available in three types: a compact bag easy to carry for shopping, a cool clear bag, and an obento bag with a wide bottom gusset. Choose your favorite pattern and shape to enjoy carrying them daily.
Moomin Compact
The “Moomin Compact” is a foldable compact bag. With a gusset, it’s easy to put shopping items in, and when not in use, it folds small for portability. Three designs: one featuring Moomin’s expressive face, one with Moomin and Snufkin camping, and one with Little My floating on water. Price: 1,980 yen each (tax included).
Moomin Clear
The “Moomin Clear” is a cool clear bag with a transparent material and Moomin design. Two varieties: Fruit Garden Pink with characters among flowers and fruits, and Picnic Mint with characters in a landscape of trees, clouds, and picnic scenes. With a gusset for easy loading, it’s suitable for everyday shopping and outings. Price: 2,750 yen each (tax included).
Moomin Obento Bag
The “Moomin Obento Bag” has a wide bottom gusset and is foldable for portability. Designed to hold bento boxes and flat trays easily. Two patterns: Picnic and Flower Polka. When folded, it fits in the palm of your hand, making it easy to carry in a pocket or bag. Price: 1,320 yen each (tax included).
The “Moomin Bag Collection” is a limited-quantity release. Sales begin on the official online store on July 15, 2026 at 20:00, and in physical stores on July 16, 2026.
(C)Moomin Characters
