San-X’s beloved character Rilakkuma is teaming up with fashion brand Maison de FLEUR for a seventh collaboration. The new collection will be available on September 26, 2026, at Maison de FLEUR stores and the official web store STRIPE CLUB.
Rilakkuma, who made his debut in 2003, is joined by his companions Korilakkuma and Kiiroitori as they live with the office worker Kaoru. This year’s collaboration marks a special milestone: the 10th anniversary of Chairoikoguma, the real bear cub. To celebrate, the collection centers on the inseparable duo of Korilakkuma and Chairoikoguma.
The lineup includes 11 types of items that dress up the pair in Maison de FLEUR’s signature girly aesthetic, with stylish houndstooth-patterned ribbons, clothing, and pearl accents. A canvas tote bag features embroidery of Korilakkuma and Chairoikoguma wrapped in a pink ribbon, while a square tote and round pouch use irresistibly soft fake fur material.
For the first time in this collaboration series, a cup holder has been introduced. It’s perfect for carrying drinks on the go, and just as handy for storing small items at the office or home.
Also available are charms adorned with pearls and ribbons, plus plush bag charms. A clear pouch featuring the limited-edition Korikogu pattern is ideal for carrying the bag charm from the same collection on outings.
Adding to the lineup, plushies of Korilakkuma and Chairoikoguma appear in special houndstooth-patterned outfits, capturing both the characters’ charm and Maison de FLEUR’s world.
The Rilakkuma × Maison de FLEUR collection launches on September 26, 2026.
Release Details
Plushie Charms & Plushies
- Release date: September 26, 2026 (Saturday)
- Available at: Maison de FLEUR stores nationwide, earth music&ecology Aeon Mall Okayama (Maison de FLEUR attached store), official web store STRIPE CLUB, ZOZOTOWN, all Rilakkuma stores, San-X Net Shop (from September 28 at 10:00), Rilakkuma Store & Sumikko Gurashi Shop Online (from September 28 at 12:00)
Other 6 Items
- Release date: September 26, 2026 (Saturday) *STRIPE CLUB and ZOZOTOWN start at 12:00 the same day
- Available at: Maison de FLEUR stores nationwide, earth music&ecology Aeon Mall Okayama (Maison de FLEUR attached store), official web store STRIPE CLUB, ZOZOTOWN, all Rilakkuma stores (*clear pouch and ribbon charm not available at Rilakkuma stores), Rilakkuma Store & Sumikko Gurashi Shop Online (from September 28 at 12:00)
- Items: 2 bag types, 2 pouch types, 1 charm, 1 cup holder – 6 types in total
Purchase limits may apply depending on the sales channel, so please check each store’s announcement for details.
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