The second wave of the collaboration between Pokémon’s 30th anniversary and Suntory’s BOSS coffee line has been announced. Starting September 1, 2026, a new product called “BOSS Rekisen no Bitō” (BOSS Veteran’s Mild) will hit shelves, designed to encourage all those who have overcome hardships in their work and life. The bold “Rekisen no Bitō” name takes center stage on the can, with the final evolved forms of the original starter Pokémon—Fushigibana, Lizardon, and Kamex—illustrated on the side as veteran partners who have fought through many battles.
From August 31, 2026, a lottery campaign will begin for those who purchase qualifying six-can packs. Prizes include the “Rekisen no BOSS G Jacket” in three varieties, each featuring embroidery of Fushigibana, Lizardon, or Kamex on the back. The jacket is described as a garment that becomes your partner the more you wear it. Additionally, a separate course offers BOSS original QUO cards worth 1,500 yen to 3,000 winners.
To celebrate the collaboration, five main BOSS products—BOSS Rainbow Mountain Blend, BOSS Luxury Mild, BOSS Sugar-Free Black, BOSS Café au Lait, and Premium BOSS Mild—will be repackaged as the second volume of “Pokémon Zukan Cans.” The theme is “Always BOSS, New Discoveries!” The side labels feature the three starter Pokémon from the Kalos, Alola, Galar, and Paldea regions, plus Pikachu, along with Pokédex information. The BOSS Café au Lait also receives a recipe update.
Meanwhile, the three Craft BOSS products—Craft BOSS Black, Craft BOSS Latte, and Craft BOSS Non-Sweet Italiano—will be renewed with “Pokémon Nonbiri Labels.” In line with the leisurely pace of drinking a PET bottle coffee, the labels feature nine Pokémon known for their relaxed vibe: Kodakku, Nuoo, Chirutto, and others.
Additional giveaways are tied to the main BOSS and Craft BOSS products. A scratch-style instant-win campaign running from September 1, 2026 to January 31, 2027 offers “Kono Ashiato da~re da? T-Shirts” (four designs, 375 winners each) and 10-yen Gift Pay Points for 98,500 winners, totaling 100,000 prizes.
A separate “Pokémon Nonbiri Goods” campaign runs in two rounds. The first round (September 1–14, 2026) gives away a Kodakku “Dōwasure” (Forgetfulness) pillow for five winners. The second round (September 18–October 1, 2026) offers a large Doo “Numaru” (Bogged Down) cushion for five winners.
For full details, visit the official BOSS × Pokémon 30th Anniversary website and BOSS’s official X (formerly Twitter) account.
■ Campaign: Win a Rekisen no BOSS G Jacket by buying qualifying six-can packs
Entry period: August 31, 2026 (Mon) 9:00 – November 30, 2026 (Mon) 23:59
Prizes:
5-pack course: “Rekisen no BOSS G Jacket” (3 types, 5 winners each)
1-pack course: BOSS original QUO card worth 1,500 yen (3,000 winners)
*Prize contents and specifications subject to change.
■ BOSS × Pokémon 30th Anniversary 2nd Wave Instant-Win Campaign
Entry period: September 1, 2026 (Tue) 9:00 – January 31, 2027 (Sun) 23:59
Prizes:
“Kono Ashiato da~re da? T-Shirt” (4 types, 375 winners each)
Gift Pay Points® 10 yen (98,500 winners)
Total 100,000 winners
*Prize contents and specifications subject to change.
■ Pokémon Nonbiri Goods Campaign
Round 1 entry period: September 1, 2026 (Tue) 9:00 – September 14, 2026 (Mon) 23:59
Prize: Kodakku “Dōwasure” Pillow (5 winners)
Round 2 entry period: September 18, 2026 (Fri) 9:00 – October 1, 2026 (Thu) 23:59
Prize: Doo “Numaru” Cushion (5 winners)
*Prize contents and specifications subject to change.
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