“Sousou no Frieren” Frieren and Her Travel Companions Collaborate with “Kumamoto Specialties”! Original Goods Perfect as Souvenirs Now on Sale

Exciting Collaboration Unveiled!

Great news for anime and travel fans alike! A special collaboration project between the beloved anime “Sousou no Frieren” and the Kyushu Sanko Group has been greenlit. The plan? A line of original merchandise inspired by famous sights and local specialties from Kumamoto Prefecture. And the best part? The unique designs have just been revealed to the public for the very first time!

The collaborative visual featuring characters from Sousou no Frieren.

About “Sousou no Frieren”

For those who might be new to the journey, “Sousou no Frieren” is a critically acclaimed anime based on the manga of the same name. The series is serialized in Weekly Shonen Sunday (published by Shogakukan), with the original story by Yamada Kanoto and art by Abe Tsukasa. It’s a global phenomenon, having sold over 32 million copies worldwide.

The story picks up in the aftermath of a classic fantasy adventure—after the Demon King has been defeated. It follows the millennia-old elf mage Frieren. Triggered by the death of her former companion, the hero Himmel, she embarks on a deeply personal journey to understand the human heart and the passage of time.

A Smash Hit with More to Come

The TV anime adaptation aired from September 2023 to March 2024 and quickly became a cultural touchstone. Fans were captivated by its blend of heartfelt drama, memorable quotes, laugh-out-loud moments, and breathtaking magical battles. It consistently trended on social media, and the hype is only building. The eagerly awaited Second Season is officially scheduled to premiere in January 2026!

Kumamoto Meets Frieren: The Collaboration Goods

So, what does this collaboration look like? The designs feature super-deformed (SD) versions of the Sousou no Frieren characters paired with iconic Kumamoto motifs. Imagine Frieren and her friends holding items like ikidango (sudden dumplings), Higo temari (traditional handballs), or tomatoes (Kumamoto is Japan’s top producer!).

(Left) Can Badges (Random, 6 types total) 880 yen each. (Right) Mini Garland (6 types) 1,500 yen each.

(Left) Pass Case (6 types) 1,980 yen each. (Right) Puku Dome Acrylic Stands (6 types) 2,300 yen each.

(Left) Mini Tapestry (6 types) 1,500 yen each. (Right) Mini Flag (6 types) 1,800 yen each.

These items are perfect for anime collectors and make for fantastic souvenirs if you’re visiting Kumamoto!

The limited-edition sticker featuring the collaborative SD characters.

Pop-Up Shop Details & Special Gift

Mark your calendars! The goods will be available at a special pop-up shop. Even better, during the event period, customers who make a single purchase of 5,000 yen or more (tax included, receipts cannot be combined) will receive a special original sticker as a gift! Supplies are limited, so be sure to plan your visit.

Pop-Up Shop Overview:

• Venue: Sakura Machi Kumamoto, 2F Event Space
• Period: From Friday, January 16, to Sunday, March 8, 2026
• *Business hours and holidays correspond to those of Sakura Machi Kumamoto.

(C) Yamada Kanoto, Abe Tsukasa / Shogakukan / “Sousou no Frieren” Production Committee

Article by: Yoneda Kaori

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