Get Ready for an Adorable Sanrio Collaboration!
Sanrio’s beloved characters, Hello Kitty and Dear Daniel, are joining forces with BIRTHDAY BAR for a super-cute merchandise line. Fans can look forward to picking up these special items at BIRTHDAY BAR stores nationwide and the official online store, PAL CLOSET, starting Wednesday, February 11, 2026.
A Warm and Fashion-Friendly Collection
This collaboration features a lineup of five original items, all based on a charming grid design. These pieces are not only easy to incorporate into your daily fashion but also have a warm, inviting feel that’s sure to delight every Hello Kitty and Dear Daniel enthusiast.
Ball Chain Mascot
The Ball Chain Mascot is a simple yet eye-catching accessory with a special touch. Attach it to your favorite bag or keys, and you can enjoy your outings with these two cute companions by your side.
Face Pouch Eco Bag
Perfect for daily shopping trips or outings, the Face Pouch Eco Bag is a must-have. A key point is that the eco bag can be folded and stored in its attached pouch, making it compact and easy to carry around.
Embroidery Check Towel Handkerchief
Bringing a playful vibe, the Embroidery Check Towel Handkerchief features the original grid design expressed through jacquard weaving. Made from 100% soft cotton, it’s ideal for everyday use or as a lovely extra gift.
Hello Kitty Blind Mini Flat Pouch
This handy Hello Kitty Blind Mini Flat Pouch is great for storing small items like cards and accessories. It packs the adorable world of Hello Kitty, her twin sister Mimi, and Dear Daniel into a cute design. With six types in total, including one secret design, the pattern you get is a surprise until you open it!
A 6-piece set is also available for those who want to enjoy all varieties at once. Completing the full collection, including the secret item, lets you immerse yourself in the characters’ world.
Hello Kitty Blind Ball Chain Mascot
The Hello Kitty Blind Ball Chain Mascot features an adorable sideways-sitting pose of Hello Kitty, with each design meticulously crafted with different ear decorations and eye expressions. Every variant is irresistibly cute, making this a surprise collectible you’ll want to hunt down.
For the dedicated fan, a 6-piece BOX is sold, offering a chance to complete the entire set, including the secret item—a truly special collection.
Pre-Order Information
Ahead of the February 11, 2026 release, pre-orders will start online from Thursday, January 8, at 12:00 PM on the official store PAL CLOSET, as well as on ZOZOTOWN and Rakuten Fashion. (Note: on ZOZOTOWN, only some items will be available for pre-order.)
Sales Details
Sanrio characters × BIRTHDAY BAR Sales Overview
Product Lineup (All prices include tax):
- Ball Chain Mascot: 2,475 yen
- Face Pouch Eco Bag: 3,300 yen
- Embroidery Check Towel Handkerchief: 880 yen
- Hello Kitty Blind Mini Flat Pouch: 858 yen each / 6-piece set: 5,148 yen (For online store single purchases, items will be shipped assorted; pattern cannot be selected.)
- Hello Kitty Blind Ball Chain Mascot: 1,980 yen each / 6-piece BOX: 11,880 yen (For online store single purchases, items will be shipped assorted; pattern cannot be selected.)
Store Reservations:
Starting January 8, 2026, at 12:00 PM, reservations can be made at each store in person or by phone (some stores may not offer this service).
– Reservation period: From Thursday, January 8, to Tuesday, February 10, until each store’s closing time.
– Pick-up period: From Wednesday, February 11, to Tuesday, February 17, until each store’s closing time.
Important Notes:
- Reservations cannot be made via SNS DMs.
- Pick-up period cannot be extended.
- After February 18, reservations will be treated as cancellations.
- Store delivery is not available.
- Reservations cannot be accepted after February 11.
- Reservation services may end without prior notice.
- For in-store stock, please contact each store directly.
Stores Not Accepting Reservations:
- Lumine Yokohama Store (Closed for renovation from January 13 to February 10)
- Mini Bar GRANSTA Store (Closing on January 18)
(C) 2025 SANRIO CO., LTD. APPROVAL NO. L660262
Writer: Hori Megumi
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