Pikachu’s Plush Hat is Super Cute♪ Limited-Time Goods Featuring Pokemon and Mario, Plus Minion and Kitty Anniversary Goods Also on Sale [USJ]

Universal Studios Japan Kicks Off 25th Anniversary with a Bang!

Get ready to celebrate, because Universal Studios Japan (USJ) is hitting a huge milestone! On March 31, 2026, the park will mark its 25th anniversary, and they’re rolling out a whole year of special events to say thanks. From March 4, 2026, to March 30, 2027, the theme is “Discover U!!!“—a year packed with unique experiences. And of course, what’s a celebration without awesome merch? A wave of limited-edition goods is on the way, featuring everyone’s favorites like Pokemon and Mario for the parade, plus anniversary items from Minions, Sesame Street, Peanuts, and Hello Kitty. Sales start sequentially from March 2, so keep your eyes peeled!

Nostalgic Bites and Sips Return

Remember that iconic popcorn bucket from the early days? The one with Snoopy driving a school bus and the Peanuts gang peeking out the windows? It’s making a comeback as a lunch box! It’s the perfect throwback for long-time fans.

And who’s been bringing smiles for 25 years? Woody Woodpecker & Winnie Woodpecker, of course! They’re starring in a special drink cup that comes with a cute cap featuring a glove mark on the straw. It’s a must-have for collectors.

That’s just the start—more special items are lined up to bring back that classic USJ excitement. You’ll definitely want to take home a piece of this 25th-year magic.

Join the “NO LIMIT! Parade” with Exclusive Goods

The anniversary bash includes the epic “NO LIMIT! Parade ~Discover U!!! Version~,” and to get you in the spirit, there’s a lineup of original goods to party with Mario and Pikachu.

For Pikachu lovers, there’s a mascot with a shoulder strap so you can have your electric pal as a companion anywhere. Feel the festival vibe with a T-shirt design that looks like a bunch of Pikachus jumped right out of the parade. Or, turn heads with an adorable plush hat that has ears that move—it’s so cute, you’ll feel like Pikachu yourself!

From Super Nintendo World, Mario fans can grab a T-shirt with a speedster design showing Mario in full throttle. There’s also a bucket hat with a checkered flag pattern and power-up accents, and a specially packaged choco crunch that depicts the intense battle between Mario and Bowser. Snag these to fully immerse yourself in the anniversary festivities.

Colorful Anniversary Goods from Park Friends

The celebration doesn’t stop there! Meet the gang from Minions, Sesame Street, Peanuts, and Hello Kitty in their most colorful, illuminated outfits. They’ve been transformed into plushies, mascot keychains, and more. These items capture the dual meaning of “Discover U!!!“: discovering a new side of yourself and rediscovering the power of entertainment through USJ’s 25-year journey.

Plus, there are new goods featuring a big gathering of all the park’s characters to mark the occasion. These anniversary items are truly special—don’t miss out on making your “Discover U!!!” experience unforgettable.

Writer: Nakase Koutarou

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