San-X’s “Sentimental Circus” Gets a Budget-Friendly Makeover at Thank You Mart!
If you’ve ever gazed longingly at the charming, slightly melancholy plush toys and accessories from San-X’s “Sentimental Circus” but hesitated at the price, your time has come. A special collaboration with the discount variety chain “Thank You Mart” (サンキューマート) is bringing a whole lineup of official goods — and the best part? Every single item is just 390 yen (429 yen incl. tax).
These exclusive items will start arriving at Thank You Mart stores across Japan from early June 2026, with sales beginning as soon as each store gets its stock. But if you can’t wait, the official online shop is opening advance reservations from May 8th at 12:00 JST.
For the uninitiated, Sentimental Circus is a beloved San-X character line that debuted in 2010. The lore goes that every night, stuffed animals and toys secretly slip away from their owners to form a hidden circus troupe. With its bittersweet, storybook aesthetic and high-quality craftsmanship — especially in the plush toys — the series has built a devoted fanbase who cherish it as something truly special. The delicate stitching and thoughtful materials make each piece feel like a collectible treasure.
This Thank You Mart collaboration takes that ephemeral, dreamlike world and translates it into everyday accessories at an accessible price. The designs feature soft, pastel tones mixed with antique-style motifs, perfectly capturing Sentimental Circus’s signature wistful charm.
The lineup is impressively varied. You’ll find practical items like an eco bag and a laundry net (2-pack) for daily use, alongside more decorative pieces such as a flat pouch adorned with the intricate circus artwork and a folding mirror. There are also ankle socks and an acrylic bangs clip — perfect for adding a little Sentimental Circus flair to your routine.
Item Lineup & Pricing
All items are priced at 390 yen (429 yen incl. tax). Note that some items require purchasing two pieces to get the 390 yen price.
- Die-cut pouch
- Flat pouch
- Fluffy drawstring bag
- Eco bag
- Laundry net 2P
- Folding mirror
- Ankle socks
- Acrylic bangs clip
How & When to Get Them
WEB Advance Reservations
– Reservation period: From May 8, 2026 (Fri) 12:00 JST
– Available at: Official Online Shop
– Product pages will go live at the start of reservations. Delivery dates vary by item — check each product page for details. Reservations close as soon as the limited quantity sells out.
In-Store Sales
– Start date: Early June 2026 (stock arrival varies by store and item)
– Locations: All Thank You Mart stores nationwide
– Since release dates differ by region, check each store’s X (formerly Twitter) account for the latest restock info. Specifications may change without notice.
Why This Collaboration Matters
Sentimental Circus has always walked a fine line between cute and melancholic, and these items capture that mood perfectly. The antique patterns and faded pastels remind you of a vintage circus poster found in an attic — mysterious, a little sad, but irresistibly charming. At this price point, you can grab a whole set without guilt. Whether you’re a longtime fan or just discovering the circus troupe, these are perfect for adding a touch of whimsy to your everyday life.
Text by: Nakase Kootarou
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