A pop-up shop dedicated to Hazbin Hotel (known in Japan as Hazbin Hotel e Youkoso) Season 2 will launch in Tokyo and Osaka, offering a range of apparel and general merchandise. The Tokyo event runs from May 29 to June 7, 2026, and the Osaka event from June 26 to July 5, 2026. Items will also be available online via the BLACK BALLOON MARKET store.
About Hazbin Hotel
Hazbin Hotel is a black comedy musical anime that follows Charlie, the princess of Hell, as she pursues the seemingly impossible goal of rehabilitating demons to peacefully solve the kingdom’s overpopulation. After the annual angelic “Extermination,” she opens a hotel, hoping her guests will “check out” to Heaven. Created by Vivienne Medrano, the series originated from a 2019 pilot on YouTube that amassed over 117 million views and built a passionate global fanbase. Blending adult humor, unforgettable characters, and catchy musical numbers, it creates a wholly original and unique world. In Japan, the series streams under the title Hazbin Hotel e Youkoso on Amazon Prime Video, where Season 2 debuted on October 29, 2025. The Japanese dub cast has also drawn significant attention, making the show a social phenomenon both domestically and internationally.
Product Lineup
The “Hazbin Hotel Season 2 POP-UP SHOP” will feature a variety of items adorned with the show’s characters: acrylic stands, 3-chain acrylic keychains, acrylic blocks, can badges, puffy stickers, Trump design acrylic stands, collection photo stickers, smartphone design stickers, logo stickers, T-shirts, socks, tote bags, cushions, and more.
Purchase Lottery
During the event, customers who spend 5,500 yen (tax included) per transaction can enter a lottery once for a chance to win goods such as a big acrylic stand or stickers. Additionally, paying with an Epos card or showing the card while paying in cash grants one extra lottery entry per purchase.
Event Information
Tokyo
Dates: May 29 (Fri) – June 7 (Sun), 2026
Location: Shinjuku Marui Annex 6F, Calendar6
Hours: Weekdays 11:00–19:00, Saturdays/Sundays/holidays 10:30–19:00 (different from facility hours)
Osaka
Dates: June 26 (Fri) – July 5 (Sun), 2026
Location: Namba Marui 5F, Event Space
Hours: Weekdays 11:00–19:00 (different from facility hours)
Admission Notes:
For May 29 (Fri), due to expected crowds, entry will be via a same-day lottery using the LINE app.
From May 30 onward, free entry is planned. However, depending on congestion, digital numbered tickets (via LINE) or other restrictions may be implemented.
The online shop BLACK BALLOON MARKET will also sell items starting the same day as each pop-up. Please note that online purchases do not include lottery participation or other in-store bonuses.
