A new stationery series celebrating the 30th anniversary of Tamagotchi is arriving in late May 2026 at general merchandise stores, stationery shops, and online retailers across Japan.
The Tamagotchi digital pet was first released by Bandai on November 23, 1996, sparking a massive craze among high school girls. It returned in 2004 with infrared communication as Kaettekita! Tamagotchi Plus, and has since expanded worldwide with new features. As of July 2025, cumulative global shipments had reached 100 million units.
This new stationery lineup commemorates the 30th anniversary, bringing together characters from the original Tamagotchi all the way to the latest Paradise series. The designs show Tamagotchi characters traveling from the Tamagotchi Planet to Earth (Ji・Āsu) in quirky UFOs and rockets, having fun and making detours along the way.
Product lineup
The series includes die-cut memo pads featuring Mametchi and the newly introduced Myaocchi from the Paradise series, as well as can memo pads, square ring notebooks, puffy stickers, A5 clear files with three pockets, ballpoint pens with rubber mascot charms, rubber clips, two-layer acrylic keyholders, glitter pen stands, die-cut clear pouches, and boat-shaped pouches. The price range is 85 yen to 1,980 yen (tax included).
| Item | Price (tax incl.) |
|---|---|
| Die-cut memo (2 designs) | 495 yen each |
| Can memo (2 designs) | 825 yen each |
| Square ring notebook (2 designs) | 660 yen each |
| Puffy sticker (2 designs) | 550 yen each |
| Clear file A5 3P (2 designs) | 385 yen each |
| Ballpoint pen with rubber mascot (4 designs) | 792 yen each |
| Rubber clip (4 designs) | 660 yen each |
| 2-layer acrylic keyholder (2 designs) | 880 yen each |
| Glitter pen stand (2 designs) | 1,210 yen each |
| Die-cut clear pouch (2 designs) | 1,540 yen each |
| Boat-shaped pouch (2 designs) | 1,980 yen each |
The die-cut clear pouch features a Tamagotchi-shaped transparent body with an acrylic charm, while the boat-shaped pouch combines clear and aurora fabric for a cute look. The two-layer keyholder uses a background design to make the foreground characters appear floating. The glitter pen stand sparkles with lamé.
Don’t miss these exclusive anniversary stationery items, available only through this special series.
— Hori Megumi
