Sanrio’s beloved characters My Melody and Kuromi are teaming up with The Body Shop for a new collaboration campaign, kicking off June 4, 2026. The British beauty brand has transformed the duo into adorable “forest fairies” for a range of exclusive products and gifts.
Collaboration Products and Gifts
The collaboration features original design packaging on select The Body Shop items, including Shower Gel, Body Yogurt, and a Mini Body Care Gift set containing both Shower Gel and Body Butter.
Shoppers can also score limited-edition stickers in six different designs. When purchasing a refill bottle and pump, customers receive two stickers; buying a collaboration product and bringing an eco-bag earns one sticker.
Two rounds of purchase incentives have been announced. Starting June 4 (first phase), buyers of a collaboration product along with a shopper bag will receive a “Sticker Bag Charm” (a charm that can also be used as a sticker). Additionally, those spending 8,800 yen or more (including tax) at physical stores, or 9,900 yen or more at the official online store, will get a limited-design mini bag.
On July 16, the second phase begins. Customers who purchase collaboration products totaling 6,600 yen or more in-store (9,900 yen online) will receive a recycled aluminum spoon and spatula set featuring My Melody and Kuromi designs.
Additionally, The Body Shop’s Shibuya store will showcase a special window display themed around the collaboration from June 4 through August 31. The brand’s Instagram and X (formerly Twitter) accounts will also host a social media campaign using exclusive AR filters, offering a chance to win collaboration products.
The My Melody & Kuromi × The Body Shop collaboration is scheduled to run from June 4 to August 31, 2026.
(C) 2026 SANRIO CO., LTD. APPROVAL NO. L664934
