A new project has launched in the collaboration between world-renowned ukiyo-e artist Katsushika Hokusai and virtual singer Hatsune Miku. Titled Katsushika Hokusai × Hatsune Miku Rella, the initiative features brand-new illustrations by popular artist Rella, which are being turned into a wide range of merchandise.
This double-license project fuses the timeless ukiyo-e world of Hokusai—famous for his powerful waves and beautiful depictions of Japan’s four seasons—with the modern pop-culture icon Hatsune Miku, bridging centuries of art. Rella, known for delicate colors and a fantastical style, has created original artwork that blends Hokusai’s traditional beauty with contemporary sensibilities. Rella has previously worked on official Hatsune Miku events and commemorative projects.
Merchandise Lineup
The goods feature Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO. Items include:
- A4 Clear File 2-Set + Card – 6 types, 1,182 yen each (tax excluded)
- Cloth Poster – 6 types, 3,000 yen each
- Pouch
- Canvas Art
- Serial Number A3 Acrylic Panel
- Acrylic Stand – 12 types (trading), 909 yen each
- Clear Acrylic Keyholder
- Can Badge – 12 types (trading), 545 yen each
- Shikishi (Autograph Board)
- Cheki Card – 12 types (trading), 545 yen each
Additional items include a desk mat featuring the iconic Under the Wave off Kanagawa design, car magnet, playing cards, 3D magnet, sticker, big can badge, mouse pad, tote bag (2,727 yen), limited-edition T-shirt (only 150 pieces, 5,000 yen), die-cut acrylic stand, postcard, hand towel, B2 tapestry, clear pen pouch (3,000 yen), clear case (3,000 yen), and a fan (2,273 yen).
In-Store Campaign
At physical stores, customers who spend 2,000 yen (tax included) will receive one random novelty from a set of six designs, while supplies last.
Comment from Rella
Rella shared her thoughts on the project: “Following ‘Mikaeri Bijin Miku,’ I have the opportunity to collaborate with ukiyo-e again. As with ‘Mikaeri Bijin,’ I focused on digitally reproducing the original touch and the texture of woodblock printing. This time, I arranged the Piapro Characters official costumes based on elements extracted from Hokusai’s masterpieces. Thank you.”
The fusion of traditional beauty and modern culture in this new Katsushika Hokusai × Hatsune Miku project promises further developments worth watching.
