A new line of cute and stylish merchandise from the beloved anime series Ojamajo Doremi has arrived. The “Kirafuwa” collection, featuring hair and arm bands as well as eco-bags with matching pouches, is now available for pre-order at the Shobido ONLINE STORE.
About Ojamajo Doremi
Ojamajo Doremi originally aired on TV Asahi from 1999 to 2003, celebrating its 25th anniversary in 2024. The story follows three girls—Doremi, Hazuki, and Aiko—who become apprentice witches and work at the magic shop MAHO堂 while training to become full-fledged witches. A 20th anniversary film, Majo Minarai wo Sagashite, was released in theaters in November 2020, and new short anime Ojamajo Doreminyon began streaming in April 2026.
New Merchandise Lineup
Two types of items are now available: a hairband and armband set, and an eco-bag with a pouch. Each item is priced at 4,180 yen (tax included).
Hairband & Armband Set
This set comes in four character designs: Doremi, Hazuki, Aiko, and Onpu. The hairband features each character’s signature color and is decorated with an all-over pattern of iconic Ojamajo Doremi motifs such as taps, polons, and cute outfits. Large musical notes and sparkling lace and beads add a charming touch. The soft, smooth fabric makes it comfortable for use during skincare or makeup routines.
Hairband & Armband (Doremi)
Hairband & Armband (Hazuki)
The armband comes with a dangling heart and Todo acrylic charm, along with shimmering pearl beads and lace frills.
Hairband & Armband (Aiko)
Hairband & Armband (Onpu)
Eco-Bag with Pouch
The eco-bag is available in two colors: white and pink. The white version features an all-over print of taps, polons, and outfits, and includes a heart-shaped pouch with the Ojamajo Doremi logo.
Eco-bag with Pouch (White)
The pink version features cute illustrations of Dodo, Rele, Mimi, and Roro, and comes with a Dodo illustration pouch. It also includes a note-shaped carabiner and a removable sparkling bead charm that can be attached to the bag.
Eco-bag with Pouch (Pink)
Pre-Order Details
Pre-orders are open from June 19, 2026 (12:00 JST) to July 12, 2026 (23:59 JST). The items are scheduled to arrive in mid-October 2026, after which general sales will begin. The merchandise is available exclusively at the Shobido official online store.
