Fans of the beloved comic strip PEANUTS will soon have a delicious reason to visit Kura Sushi. The popular conveyor-belt sushi chain has announced a limited-time collaboration with Charles M. Schulz’s iconic characters, running from June 26, 2026, at all Kura Sushi locations nationwide. The campaign features exclusive merchandise, special menu items, and even a chance to win unique prizes.
Since its newspaper debut in 1950, PEANUTS has charmed readers worldwide with the adventures of Charlie Brown, his beagle Snoopy, and a cast of unforgettable friends. Now, over 75 years later, the franchise continues to delight fans of all ages.
Special Menu Items with a Peanuts Twist
During the collaboration, Kura Sushi will offer a selection of dishes inspired by the characters. The highlight is the “Snoopy’s Mini Pizza Steamed Bun,” a cute take on Snoopy’s favorite food. In addition, sweets and drinks themed around the characters’ signature colors will be available. Each order of a collaboration menu item comes with a random original sticker from a set of 20 designs.
Exclusive Goods via the “Bikkura Pon!” Game
Kura Sushi’s famous “Bikkura Pon!” gacha game—where diners insert five empty plates into the table-side slot for a chance to win a prize—will feature special collaboration rewards. Lucky winners can receive one of several exclusive items, including:
- Can badges (20 types) featuring Snoopy art from different eras
- Clear keyholders (5 types) with varying decade-inspired designs
- Masking tape (5 types) adorned with expressive Snoopy illustrations
Three Phases of Free Giveaways
In addition to the gacha prizes, customers who spend 3,000 yen (tax included) per receipt can receive a limited-edition gift, available on a first-come, first-served basis. The campaign is divided into three phases:
- Phase 1 (from June 26): Notebook featuring Snoopy and friends from different eras
- Phase 2 (from July 10): Clear file with similar retro-themed art
- Phase 3 (from July 24): A sushi plate decorated with classic PEANUTS illustrations
Special Store Decor at Flagship Locations
Two global flagship stores—Kura Sushi Harajuku and Kura Sushi Namba Parks South—will receive special interior decorations, turning them into photo spots for fans to enjoy.
The Kura Sushi × PEANUTS collaboration campaign runs from June 26, 2026, at all Kura Sushi locations across Japan. Don’t miss this chance to grab exclusive Snoopy merchandise and enjoy a meal with Charlie Brown and the gang.
— Nakase Koutarou
