A second collaboration between Sanrio Characters and the South Korean-born character Chegosim is set to open as a limited-time pop-up shop at JR Omiya Station. The “Chegosim × Sanrio Characters POP-UP SHOP” will run from July 22 to August 3, 2026, in the East-West connecting passage outside the ticket gates.
Chegosim is a character created in 2020 by the South Korea-based illustrator Chegosim. The loose, cute illustrations feature a variety of “Gosim-chan” characters in different colors and shapes. The brand carries a positive message of wishing happiness for all people, and its combined social media following across Korea and China has surpassed 1 million, making it especially popular in Asia.
Collaboration Lineup
For this second collaboration, seven Sanrio characters are paired with their Gosim counterparts in original illustrations that blend both worlds. The pairs are:
- Hello Kitty × Usa Gosim
- Cinnamoroll × Kuma Gosim
- My Melody × Piyopiyo Gosim
- Kuromi × Neko Gosim
- Pompompurin × Kapi Gosim
- Pochacco × Uwaan Gosim
- Little Twin Stars × Fuwa Yousei Inu Gosim
Exclusive Merchandise
Other items include retro-cute quilting pouches (3 types) and T-shirts in three colors. All items are exclusive to this pop-up shop.
Purchase Bonus
During the event period, customers who spend 2,000 yen (tax included) in a single transaction on Chegosim-related products (including collaboration items) will receive one random “original card” (7 types) as a gift. The cards feature the Gosim-chan characters drawn in a Sanrio style. The bonus is available while supplies last.
The pop-up shop is open from 10:00 to 21:00 daily, with an early close at 17:00 on the final day, August 3. Don’t miss this chance to experience the adorable world of Chegosim × Sanrio Characters.
■ “Chegosim × Sanrio Characters POP-UP SHOP” Overview
Period: July 22 (Wed) – August 3 (Mon), 2026
Location: JR Omiya Station, outside ticket gates, East-West connecting passage
Hours: 10:00 – 21:00 (final day closes at 17:00)
(C) choigosim
(C) ’26 SANRIO CO., LTD. APPR. NO. L671565
《Hori Megumi》
