Sanrio character My Melody is collaborating with ladies’ brand CELFORD for the first time. The collection will be available from August 1, 2026 (Saturday) at 0:00 on the official online store, the MASH GROUP official app “MASH STORE,” and nationwide directly managed stores.
My Melody is an honest, bright girl who cares for her little brother. Her treasure is a cute hood made by her grandmother. She loves baking cookies with her mother. Now, My Melody’s trademark hood has been reimagined in CELFORD’s signature tweed, creating a special collection that blends the character’s timeless appeal with the brand’s elegant essence.
The familiar hood is expressed in luxurious tweed material. This pink T-shirt, symbolic of My Melody, features a small ribbon accent that makes even the back view adorable.
A pastel check hood harmonizes elegantly with a brown base. My Melody peeking out adds a casual touch to a neat jacket style, offering a fresh color combination.
On a navy base, My Melody is drawn in a crisp white outline. The red accent stands out thanks to the tweed texture. Feminine puff sleeves make this a standout piece that looks great on its own.
The “Luthien” features various expressions of My Melody along with heart and flower motifs embossed into the material. Available in three gentle colors, each opens to reveal a pink lining as a subtle accent.
An elegant cap-sleeve pleated mini dress. The jacquard check pattern reveals My Melody’s cute expressions when looked at closely. My Melody designs hidden on the front and side profile tickle the adult fashion heart, creating a special piece to immerse yourself in the world of the character.
A bag charm featuring a plush My Melody wearing a tweed hood. Original logo metal and a puffy note motif add accents. Available in four colors, allowing you to choose your favorite.
The My Melody x CELFORD collaboration collection will be available from August 1, 2026 (Saturday) at 0:00 on the official online store, the MASH GROUP official app “MASH STORE,” and nationwide directly managed stores.
Collaboration Collection Overview
Online release date: August 1, 2026 (Saturday) 0:00
Nationwide directly managed store release date: August 1, 2026 (Saturday)
Item lineup (all prices include tax):
- Tops: 11,990 yen
- Pants: 19,800 yen
- Pierced earrings: 7,700 yen
- Bag: 18,700 yen
- Charm: 8,800 yen
- Jacket: 19,800 yen
- Tops: 11,990 yen
- Pants: 19,800 yen
- Hair accessory: 4,400 yen
- Pierced earrings: 7,700 yen
- Bag: 19,800 yen
- Shoes: 28,600 yen
- Tops: 11,990 yen
- Skirt: 20,900 yen
- Pierced earrings: 8,800 yen
- Bag: 18,700 yen
- Charm: 8,800 yen
- Loafer: 24,200 yen
- Dress: 25,300 yen
- Earrings: 6,600 yen
- Bag: 20,900 yen
- Dress: 25,300 yen
- Earrings: 6,600 yen
- Bag: 20,900 yen
- Tops: 11,990 yen
- Pants: 19,800 yen
- Pierced earrings: 7,700 yen
- Charm: 8,800 yen
— Sato Erika
