A new collaboration between Sirotan and Pom Pom Purin is set to launch on July 31, 2026, bringing a lineup of soft and huggable merchandise. The collection celebrates the 2026 Sanrio Character Awards, where Sirotan × Sanrio Characters took first place in the Partner Category, and Pom Pom Purin claimed the overall top spot for the second year running—marking the character’s 30th anniversary.
The collaboration includes six items, ranging from keychains to a large hugging pillow. The “Sirotan × Pom Pom Purin Pair Keyholder” (4,600 yen) lets fans carry both characters together wherever they go.
For those who want a closer look, the “Sirotan × Pom Pom Purin Mascot Keyholder” (2,300 yen) features both characters’ faces, with Pom Pom Purin’s signature rear mark faithfully reproduced.
The highlight of the collection is the “Sirotan × Pom Pom Purin Hugging Pillow” (7,000 yen), measuring 55 cm in length and boasting an irresistibly fluffy texture.
Additional items include a palm-sized “Sirotan × Pom Pom Purin Mascot” (3,500 yen), a T-shirt with the playful text “ふわふわなのでわかりません” (It’s so fluffy I can’t tell) (3,500 yen), and a set of “Sirotan × Pom Pom Purin Anywhere Together Stickers” (440 yen each, two designs) for decorating phones, laptops, and other belongings.
The merchandise will be available from July 31, 2026, at Sirotan official stores and online shop, as well as the “Sirotan Fluffy Store” in Tokyo Station’s Ichiban Plaza and the Tokyo Character Street Online Plaza. A purchase limit of three per item per person applies.
(C)Sirotan LICENSED by creative yoko (C)CREATIVE YOKO (C)2026 SANRIO CO., LTD. APPROVAL NO. L672094
