Uma Musume Pretty Derby is teaming up with Lawson for a new collaboration starting August 18, 2026. The campaign brings a host of limited-edition goods, snacks with bonus items, and special in-store decorations to Lawson locations across Japan (excluding some stores).
For those unfamiliar, Uma Musume Pretty Derby is a horse racing-themed simulation game where players become trainers at the Tracen Academy, guiding their chosen horse girls to victory in races. The game is known for its deep gameplay, dramatic storylines, and spectacular live performances called “Winning Live.” It won the Excellence Award at the Japan Game Awards 2021.
Clear File Campaign
During the collaboration period, customers who purchase three eligible snacks at once will receive an original clear file on the spot, while supplies last. The clear files come in eight designs featuring seven characters: Epiphaneia, Logotype, Victoire Pisa, Ruler Ship, Kiseki, Almond Eye, and Daring Tact.
Original clear file
Store Banners and Exclusive Goods
Seventy-one Lawson stores in the Tokyo area will display Uma Musume nobori (vertical banners) in all 141 varieties. At these banner-displaying stores, limited “mini nobori” and “flight tag” goods will be sold in advance.
Mini nobori
Flight tag
Meiji Fruit Gummy Collaboration
Lawson will exclusively sell a Uma Musume collaboration line of Meiji Fruit Gummies in three flavors: grape, Wenzhou mikan, and muscat. Each pack includes one of two original cards.
Meiji “Fruit Gummy Grape”
Meiji “Fruit Gummy Wenzhou Mikan”
Meiji “Fruit Gummy Muscat”
Acrylic Stands and More
Lawson storefronts will also carry goods featuring newly drawn illustrations. Acrylic stands depicting the seven characters enjoying Lawson sweets and drinks are a must-have for fans.
Acrylic stand
Online Exclusive Goods
@Loppi and HMV&BOOKS online will offer a range of limited original goods, including “Narikiri! Karaage-kun Plush,” “Sitting Plush,” “Extra Large Tapestry,” and “Daring Tact Bear T-Shirt.”
Sitting plush
Original Gifts at Stores
Lawson stores will also sell original gift items, such as Fujiya’s “Big Country Ma’am” with two original stickers, Yamazaki Baking’s “Choi Pakura Suku” with one sticker, and a “Choi Pakura Suku Pouch & Acrylic Keychain Set.”
Fujiya “Big Country Ma’am”
Yamazaki Baking “Choi Pakura Suku”
Yamazaki Baking “Choi Pakura Suku Pouch & Acrylic Keychain Set”
Akiba Trim Store Special
The Akiba Trim store will feature special decorations using newly drawn illustrations. Limited goods exclusive to that store include trading mini acrylic stands, trading can badges (life-size and deformed versions), and desk mats.
Trading mini acrylic stand
Trading can badge (life-size ver.)
Trading can badge (deformed ver.)
Desk mat
Lawson Print Bromides
Starting September 1, original bromides will be available at Lawson multi-copy machines nationwide. These are exclusive to the collaboration, so be sure to grab them.
Here are the key dates and details:
- Clear file campaign: August 18 (7:00) to August 31, or while supplies last. Excludes some stores.
- Banner display and goods pre-sale: August 18 (10:00) to August 31 (20:00).
- Original snacks: August 18 until supplies run out.
- Store goods: August 18 until supplies run out.
- @Loppi and HMV&BOOKS online orders: August 18 (10:00) to September 28 (23:30), delivery on February 12, 2027.
- Store gifts: August 18 until supplies run out.
- Collaboration decoration store: August 18 (10:00) to August 31 (20:00).
- Lawson Print: from September 1, L-size 300 yen, 2L-size 500 yen (tax included).
Please note that on August 18, the clear file campaign, goods sales, Meiji Fruit Gummies, Big Country Ma’am, and Choi Pakura Suku will all start at 10:00. Crowd control measures may be in place, and purchase limits may apply. Customers are asked not to gather outside stores before opening.
(C) Cygames, Inc. (C) Lawson, Inc.
