The beloved Doraemon franchise is getting a special birthday celebration, courtesy of Sanrio’s adult-oriented “I’m Doraemon” series. A brand-new collection of stationery and lifestyle goods has been announced, designed with an elegant gold base and cute crown motifs to mark September 3, Doraemon’s official birthday. Items will be available at select pop-up stores and the official online shop.
Created by Fujiko F. Fujio, Doraemon follows the adventures of the cat-shaped robot from the future as he helps his friend Nobita grow into a dependable adult. The TV anime continues to air every Saturday at 5:00 PM on 24 TV Asahi affiliate stations.
Fans also have a new film to look forward to: Eiga Doraemon: Nobita no Jōki Jikan-sha, slated for release in spring 2027. Directed by Moriyama Ryūshō, who has been involved with the TV series since 2020, and written by Ueda Makoto, the leader of theater troupe Europe Kikaku, the film promises another time-traveling adventure.
The “I’m Doraemon” birthday collection embraces a sophisticated, adult-friendly aesthetic, with gold as the dominant color. The lineup includes cushions, acrylic stands, pin badges, pouches, magnets, postcards, and sticker sets.
Product Highlights
The super-soft Cushion (2,750 yen) features a playful Doraemon looking back and winking—perfect for relaxing at home.
The Background Acrylic Stand (1,210 yen) is adorned with gold foil letters and a crown, adding a festive touch to any display. The Pin Badge (990 yen) is a charming accessory for bags or pouches.
Additional items include the Die-Cut Pouch (2,530 yen each, two designs), ideal for storing small essentials; the Woven Magnet (770 yen each, two designs) with luxurious gold metallic thread; the Foil-Pressed Postcard (495 yen each, two designs) with a matte, paper-like finish; and the Die-Cut Sticker Set (660 yen) featuring two designs—one with Doraemon peeking through a hoop, and another holding a gift.
All items will be available at pop-up stores across Japan and on the official “I’m Doraemon” online store at Flowering. For purchases of 4,500 yen or more, customers will receive a random set of three message cards (three cards per set) as a bonus.
Pop-Up Store Schedule
- JR Shinjuku Station (Inside Central South Gate, Shinjuku Base) — August 11–24, 2026
- TV Asahi & Roppongi Hills Summer Fes (TV Asahi Main Building 1F, Tele Asa Shop POP UP) — August 19–23, 2026
- atre Kichijōji (Main Building 2F POP UP SPACE) — August 31 – September 13, 2026
- MORERA Gifu (1F Rose Plaza) — August 28 – September 6, 2026
- Matsuzakaya Shizuoka (Main Building 1F Aoi Terrace) — August 26 – September 8, 2026
- EKI MARCHÉ A LA MODE Osaka Station (JR Osaka Station Central Gate, outside ticket gates) — August 19 – September 2, 2026
- Kintetsu Department Store Uehonmachi (8F Event Space) — September 2–14, 2026
All items feature a crowned Doraemon, ready to add a touch of celebration to everyday life.
（C）Fujiko-Pro APPROVAL NO. L671966
