First Collaboration Between Futari wa Pretty Cure and Wacoal AMPHI
The TV anime Futari wa Pretty Cure is teaming up with Wacoal’s innerwear brand AMPHI for the first time. The collaboration will feature the Glamarich Volume UP Type bra, available from August 27 on the Wacoal web store and from August 28 at select stores and online retailers nationwide.
About the Series
Futari wa Pretty Cure first aired in February 2004 as the inaugural entry in Toei Animation’s Precure series. The story follows two middle school girls—sports-loving and justice-driven Nagisa Misumi (Cure Black) and studious, gentle Honoka Yukishiro (Cure White)—who transform into the legendary warriors Pretty Cure to battle evil forces from the Dotsuku Zone. The series is known for its dynamic action scenes and the growing friendship between the two leads.
In recent years, a revival boom often called the “Heisei girls boom” has brought renewed attention to beloved anime from childhood. This collaboration aims to deliver the excitement and thrill of that era to adult women through innerwear that fits their present selves.
Product Lineup
The collaboration lineup includes a bra and three types of shorts. The bra is the popular Glamarich Bra Volume UP Type from AMPHI, which has sold over 1.67 million units cumulatively and is designed to create a glamorous, beautiful décolletage.
For the design, two types of lace were created to evoke Cure Black and Cure White, with heart motifs and color schemes reflecting each character’s personality. The color lineup includes Black (Cure Black), White (Cure White), Yellow (Mepple), and Pink (Mipple), for a total of four shades.
Promotions and Campaigns
To celebrate the release, purchasers of eligible items will receive a puffy flake sticker. Additionally, an SNS campaign will give away an original sticker binder, and large panel displays will be set up at stores. A diagnostic content titled “Kokoro no Kagami to Unmei no Color Type Shindan” (Mirror of the Heart and Fate Color Type Diagnosis) will also be available, allowing fans to find the design that suits them best while enjoying the world of Futari wa Pretty Cure.
The collaboration’s catch copy is “Change the longing of that day into today’s confidence, to a ‘impossible’ me.” With this nostalgic phrase as a motif, the innerwear aims to support women in shining in their own way.
Prices are as follows: Bra 4,590 yen, Shorts PYJ114 2,590 yen, Shorts PYJ214 2,990 yen, and Shorts PYJ514 2,890 yen.
(C) Toei Animation.
