The Narumiya Characters are stepping into the trading card world with a sparkling new lineup. TOKOTOYZ’s collector’s item brand RARELICA will release “RARELICA Narumiya Characters Collection Card Dreamy Parade,” bringing beloved characters to life as beautifully finished collectible cards.
Narumiya Characters were born from the junior brands of apparel maker Narumiya International and are widely recognized as a symbol of the “Heisei girl culture” of the late 1990s through the 2000s. Thanks to the recent revival boom of “Heisei retro,” these iconic characters are back in the spotlight like never before.
This product presents Narumiya Characters in cute, special designs featuring the likes of Berie-chan, Mint-kun, Nakamura-kun, and Lucky. Each card is treated with a lavish special finish, making them a joy to collect and display.
There are 52 variations in total, including three promotion-limited designs. Each pack of four cards sells for 330 yen (tax included), so fans can enjoy the surprise of discovering which characters and designs they get.
In addition, a reservation-only bonus is available: everyone who reserves the product will receive a special limited image card. The bonus card is randomly selected from three types, making it an exclusive treat that can only be obtained through reservation.
Reservations open on August 28, 2026 (Friday) at 11:00. This lineup offers a special way to enjoy the Narumiya Characters that have been loved by Heisei girls for years, now as stunning collectible cards.
(C)NARUMIYA INTERNATIONAL CO. LTD.
