Emilia’s Birthday Celebration Returns to Marui
The TV anime Re:Zero kara Hajimeru Isekai Seikatsu is celebrating Emilia’s birthday with a special pop-up event, “Re:Zero kara Hajimeru Emilia no Tanjoubi Seikatsu 2026 in Marui,” running from September 19, 2026.
The series, based on the light novel by Nagatsuki Tappei, began serialization on the novel submission site Shousetsuka ni Narou in April 2012 and has been published under MF Bunko J since January 2014. It follows Natsuki Subaru, a boy summoned to another world who uses the power of “Return by Death” to face harsh fate.
Emilia’s birthday is September 23. The pop-up shop will feature new original illustrations of Emilia surrounded by flowers, used on a variety of goods.
Product Lineup
Available items include acrylic stands, clear file sets, hologram can badges, long acrylic cards, acrylic keyholders, heart can badges, pack of fluffy can badge covers, birthday sets, mini acrylic stand panels, keyrings, rubber play mats, acrylic bookmarks, memorial medals, acrylic bookends, and acrylic perpetual calendars.
The acrylic stand is priced at 1,870 yen (tax included), and the trading long acrylic card at 660 yen (tax included).
Purchase Bonuses
As purchase bonuses, customers spending 3,000 yen or more in a single transaction will receive an SS booklet written by original author Nagatsuki Tappei, while those spending 5,000 yen or more will receive an acrylic charm (all 3 types).
Linked Campaign
A linked campaign with the “TV Anime Re:Zero kara Hajimeru Isekai Seikatsu Exhibition -10th Anniversary-” is also planned. To receive a message card from Emilia, customers must meet two conditions: spend 3,000 yen or more at the event, and present both the exhibition ticket and the receipt at the register. Details are available on the special site.
Event Schedule
The event will be held in two installments:
- First: Shibuya MODI 7F (Shibuya-ku, Tokyo) from September 19 to 27, 2026
- Second: Kobe Marui 4F (Chuo-ku, Kobe) from October 3 to 12, 2026
(C) Nagatsuki Tappei / KADOKAWA / Re:Zero kara Hajimeru Isekai Seikatsu 4 Production Committee
