The media mix project IDOLiSH7 is currently collaborating with family restaurant chain Coco’s for the campaign “Welcome to Coco’s! Delivering Seven-Colored Happiness to You!” Running at Coco’s locations nationwide, the campaign brings the seven members of IDOLiSH7 to the restaurant in brand-new original outfits and adorable mini character designs. Anime! Anime! visited one of the special decorated stores—Coco’s Heiwadai in Tokyo—to see the full experience.
Campaign Overview
The collaboration began on August 27 and features a variety of offerings. Customers who order qualifying menu items can receive exclusive clear cards, while the menu includes collaboration dishes inspired by IDOLiSH7 songs. In-store original voice messages, a web lottery for limited goods, and exclusive merchandise available at select stores and the Zensho Net Store are also part of the campaign.
One of the highlights is the special decoration at Coco’s Heiwadai, where the entire store is adorned with the new visuals and mini characters of the group. From the storefront banners to wall panels, seat dividers, hanging signs, and even the drink bar area, fans can spot Izumi Iori, Nikaido Yamato, Izumi Mitsuki, Yotsuba Tamaki, Osaka Sougo, Rokuya Nagi, and Nanase Riku throughout the space.
Inside the Special Decorated Store
The decoration transforms the restaurant into an IDOLiSH7-themed space, offering a rare chance to enjoy a meal while surrounded by the world of the franchise. The campaign runs until October 7, and more details are available on the official special site.
Campaign Details
- Clear cards given with qualifying menu orders
- Original in-store voice messages
- Web lottery for limited goods
- Follow & repost campaign on Coco’s official X account
- Life-size panel displays and exclusive goods at select stores
- Special decoration at Heiwadai store
- Photo submission campaign for the special store
- Zensho Net Store exclusive goods pre-order
- In-app campaign for the IDOLiSH7 game
Note: The campaign applies to 504 stores excluding airport locations (as of August 19).
© Bandai Namco Entertainment Inc. / © Bandai Namco Music Live Inc. CD: Arina Tanemura
