Cheeristails’ First Merchandise Series
Sanrio’s cheerful rabbit unit Cheeristails is releasing its first-ever product collection, “Minna wo Ouen! Cheeristails Series,” starting September 16, 2026. The debut lineup brings Marron Cream, Usahana, Wish me mell, and Bonbon Ribbon into cheerleader-style outfits, complete with colorful pom-poms and ribbon motifs that reflect the group’s upbeat personality.
Cheeristails launched in June 2026 with the concept “One step with four tails,” created to support fans as they move forward while cherishing what they love. The new merchandise series carries the theme “Colorful is Cheerful!”—the idea that adding color to everyday life brings joy and smiles.
The centerpiece of the lineup is the plushie collection (4 items, 3,498 yen each), featuring the characters in cheerleader-style dresses with pom-poms. The plushies are joined by mascot holders (4 items, 2,497 yen each) that let fans carry their favorite character wherever they go.
Other items include secret mascots (990 yen each, 8 varieties), keychains (1,496 yen each), mirrors (1,650 yen each), and more. Each piece incorporates the character’s signature color and cheerful cheerleader motifs.
Secret mascot (1 item, 8 kinds) – 990 yen
Keychain (4 items) – 1,496 yen
Mirror (4 items) – 1,650 yen
Additionally, the lineup includes a tote bag that fits A4 documents (2,497 yen), a small pouch (1,980 yen), a holographic sticker set (550 yen), and a petit towel with lace and pom-pom details (792 yen).
Tote bag – 2,497 yen
Pouch – 1,980 yen
Sticker set (21 pieces) – 550 yen
Petit towel – 792 yen
Special Show on September 20
To celebrate the launch, a special event called “Cheeristails Special Show” will be held on September 20 at Sunshine City Fountain Plaza (Alpa B1). Marron Cream, Usahana, Wish me mell, and Bonbon Ribbon will appear on stage to perform the unit’s theme song “Cheeristails!” The show runs three times—at 12:00, 14:00, and 16:00—with each session lasting 30 minutes.
The “Minna wo Ouen! Cheeristails Series” will be available from September 16, 2026 at Sanrio flagship stores, Sanrio corners in department stores, the official Sanrio Online Shop, and other retailers nationwide.
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