Rilakkuma and Sumikko Gurashi Get Adorable Mini ‘Puchirinko Series’ Goods from San-X

San-X’s beloved characters Rilakkuma and Sumikko Gurashi are getting a brand-new lineup of pint-sized goods with the “Puchirinko Series.” The name “Puchirinko” is San-X’s own term for something tiny, and the series offers adorable mini items such as plush keychains that you can carry around with you.

Rilakkuma, the laid-back bear in a costume, is always taking it easy. He lives with Korilakkuma and Kiiroitori at Kaoru’s house, and his true identity remains a mystery. His main concerns are his daily meals and snacks. A short anime produced by Production I.G has been airing since April 2026.

Sumikko Gurashi, born around the phrase “this is where I feel at ease,” features a cast of slightly negative yet charming characters such as Shirokuma, Penguin?, Tonkatsu, Neko, Tokage, and Ebi Fry no Shippo. Beyond the TV anime, four films have been released so far.

Puchirinko Series Product Lineup

This new series focuses on mini-size items that bring together a wide range of San-X characters.

Puchi Flocking Mascot (18 types)

These keychain-equipped mascots come in 18 varieties, featuring characters like Kogepan, Nyan Nyan Nyanco, Amaguri-chan, Twin Rabbit Angel, Mikan Boy, Mamegoma, and San-X no Yosei.

Puchirinko Sticker (3 types)

Decorate your smartphone with these cute stickers.

Puchi Collect Book Keychain (4 types)

These keychains have a glittery finish and can store up to 16 favorite photos.

Puchirinko Plush Keychain (4 types)

These ultra-mini plush keychains are perfect for combining with the Puchi Flocking Mascots or other keychains. They come in four varieties: Rilakkuma, Korilakkuma, Tokage, and Ebi Fry no Shippo, each with a matching keychain part.

Release Details

All items are scheduled to go on sale nationwide and at the San-X online shop from around mid-October 2026. For the latest information, check the “Goods Info” section on the official San-X website.

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