Get ready, Evangelion fans and DIY enthusiasts! Asaka Kougyou, Japan’s leading manufacturer of shovels and scoops, is set to release a groundbreaking product: the “A.T.FIELD Kanazou Shovel.” This innovative tool beautifully fuses the iconic world of Evangelion with practical design. It’s slated for release on September 30, 2025, but you can get a sneak peek even sooner! The shovel will be showcased at the “61st JAPAN DIY HOMECENTER SHOW 2025,” taking place from August 21 to 23 at the Makuhari Messe International Exhibition Hall.
Here’s a look at these spectacular shovels:
The Enduring Legacy of Evangelion
For decades, the Evangelion franchise has captivated audiences worldwide. It all began with the 1995 TV series, Shin Seiki Evangelion, which became a cultural phenomenon, leaving an indelible mark on anime history. The saga was dramatically rebooted in 2007 with the Evangelion Shin Gekijouban (also known as the Evangelion: New Theatrical Edition) film series. Under the visionary guidance of Anno Hideaki, who served as planner, scriptwriter, and general director, the first three films—Jo, Ha, and Kyuu—were released to immense success, redefining the narrative for a new generation.
The epic conclusion, Shin Evangelion Gekijouban (also known as Evangelion: 3.0+1.0 Thrice Upon a Time), finally premiered in March 2021, after facing two challenging postponements due to the COVID-19 pandemic. This final installment proved to be a monumental hit, raking in an astounding 10.28 billion yen at the box office and drawing in 6.73 million eager viewers. This enduring popularity demonstrates how Evangelion continually attracts new fans and maintains a passionate following across all demographics.
Introducing the A.T.FIELD Kanazou Shovel
Now, the world of Evangelion is expanding into unexpected territory with the new “A.T.FIELD Kanazou Shovel.” This isn’t just any tool; it’s an excavation shovel crafted by Asaka Kougyou, the company behind the renowned “Kanazoujirushi” (Golden Elephant Mark) brand, a name synonymous with quality and a dominant No.1 market share. This collaboration truly brings the distinct essence of the series into a practical, everyday object.
A Fusion of Function and Iconic Design
This “A.T.FIELD Kanazou Shovel” is more than just a collaboration; it’s a testament to thoughtful design. It’s a dream come true, teaming up with “A.T.FIELD,” the official work brand of Evangelion. This brand cleverly reinterprets the iconic “A.T. Field” from the series—known for its ability to neutralize physical impacts—into practical functions like protection, cold resistance, waterproofing, and impact resistance. The result is a design that boasts meticulous, unique detailing throughout, crafted to stir the heart of any fan every time they pick it up.
Prepare to be impressed by the striking aesthetics! The “A.T.FIELD Kanazou Shovel” is available in two distinct colorways, each faithfully recreating the vibrant world of Evangelion. You can choose the Unit-01 model, featuring its iconic purple and green, or the fiery Unit-02 model, sporting a bold red and orange. Both are presented in a design that is both daring and refined. This impeccable sense of unity extends to every single detail—from the shaft to the grip, and even to the blade tip—ensuring that while these shovels are fully functional tools, they also serve as captivating pieces of art that will surely grab the attention of any fan.
The attention to detail doesn’t stop there! Both the shovel’s head and handle feature intricate designs directly inspired by Evangelion Unit-01 and Unit-02. This makes the “A.T.FIELD Kanazou Shovel” a truly unique item. While it’s a perfectly practical tool, its stunning design ensures it stands out, whether displayed in an entryway, a garage, or as an intriguing part of your interior decor. For any dedicated Evangelion fan, this is more than just a shovel; it’s a collectible that promises both joy in ownership and genuine excitement in its use!
Pricing and Availability
Curious about getting your hands on one of these? The “A.T.FIELD Kanazou Pipe Shovel” is priced at 5,980 yen each (tax included), while the “A.T.FIELD Kanazou Pipe Shovel (S)” will be available for 5,480 yen each (tax included). The official release date is set for September 30, 2025. While details regarding sales at physical stores are still being finalized, fans won’t have to wait to purchase online! These unique shovels will be available through the official EVANGELION STORE and Asaka Kougyou’s official e-commerce site, Kanazou Honpo. Keep an eye out for further announcements!
Product Specifications:
◆A.T.FIELD Kanazou Pipe Shovel Maru (Round) Unit-01 Model
Color ： Purple x Green
Materials ： Head / Steel Pipe Handle / Steel Pipe
Size ： Total Length / 970mm Weight / 1.8kg
Price ： 5,980 yen (tax included)
◆A.T.FIELD Kanazou Pipe Shovel Kaku (Square) Unit-02 Model
Color ： Red x Orange
Materials ： Head / Steel Pipe Handle / Steel Pipe
Size ： Total Length / 970mm Weight / 2.0kg
Price ： 5,980 yen (tax included)
◆A.T.FIELD Kanazou Pipe Shovel Maru (Round) (S) Unit-01 Model
Color ： Purple x Green
Materials ： Head / Steel Pipe Handle / Steel Pipe
Size ： Total Length / 815mm Weight / 1.1kg
Price ： 5,480 yen (tax included)
◆A.T.FIELD Kanazou Pipe Shovel Kaku (Square) (S) Unit-02 Model
Color ： Red x Orange
Materials ： Head / Steel Pipe Handle / Steel Pipe
Size ： Total Length / 815mm Weight / 1.1kg
Price ： 5,480 yen (tax included)
Official Stores:
《Nakase Koutarou》
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