Nissin York’s Pilkul 400 series is celebrating the 30th anniversary of Pocket Monsters with a limited package collaboration. A total of 22 designs featuring 51 Pokemon from the Kanto region will launch at supermarkets and other retailers across Japan, with the 65ml×10 products arriving on November 2, 2026, and the 455ml bottles following on November 3.
22 designs and 51 Kanto Pokemon
The lineup includes four designs each for Pilkul 400 (65ml×10), Unsweetened Pilkul 400 (65ml×10), Pilkul 400 Iron (65ml×10), and Pilkul 400 Ca&V (65ml×10), plus six designs for Pilkul 400 (455ml). Nissin York has offered Pilkul 400 packages featuring Pokemon since 2021, and this collaboration uses the most Pokemon ever on the packaging. Familiar Kanto Pokemon such as Fushigidane, Hitokage, Zenigame, Pikachu, Gengar, and Eievui are included. Beadaru, which has Pokedex No. 400, also appears as a nod to the Pilkul 400 name. The contents are the same as the regular products even when the package design differs.
Prize campaign from November 1
Nissin York will also run the "Start a Pilkul Habit with Pokemon! Present Campaign" from November 1 to December 12. Customers who buy an eligible Pokemon package and upload a receipt and product photo through the campaign’s special site will be entered for a chance to win one of three special-design Pokemon prizes. A total of 1,500 winners will be chosen: 200 for a special-design blanket, 300 for a special-design cooler bag, and 1,000 for special-design stickers. Application details are available on the special site.
Release schedule
The 65ml×10 Pilkul 400 products go on sale November 2, followed by the 455ml Pilkul 400 products on November 3. Both are scheduled for nationwide release excluding Okinawa.
About Pocket Monsters
Pocket Monsters, or Pokemon, are mysterious creatures with many secrets. The series began in 1996 with the Game Boy games Pocket Monsters Red and Green. Its appeal includes collecting and raising Pokemon as well as communication through trading and battling with friends, and the franchise has expanded into card games, TV anime, films, apps, and goods around the world.
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