As Expected, It’s War…! McDonald’s ‘Happi Setto’ With Simultaneous Minecraft & Chiikawa Release Sees Huge Demand From Day One

McDonald’s Happy Set Featuring “Minecraft The Movie” & “Chiikawa” Causes Massive Scramble on Release Day! Long Lines Reported

Today, May 16th, marks the start of the McDonald’s Happy Set collaboration featuring Happy Set “Minecraft The Movie” and “Chiikawa”. Both IPs are incredibly popular, causing a huge buzz on X (formerly Twitter).

Massive Crowds for Minecraft & Chiikawa Happy Sets

This particular Happy Set has been highly anticipated. With the immensely popular 『Minecraft』 and “Chiikawa” launching simultaneously, many anticipated days ago that this would turn into a “war” (a battle to get them).

Indeed, on the release day, May 16th, terms like “Happy Set,” “for Chiikawa,” and “nearby Mac” quickly trended on X. Comments like “The line is outside, it’s incredible,” “The drive-thru is also packed (amazing!),” and “Managed to get one somehow!” flooded in one after another.

A notice like this was also seen in stores.

Interestingly, when the INSIDE editorial team visited their nearest location in Nakano Sakaue, Tokyo, perhaps because it’s more of a business district, it wasn’t overly crowded. Boxes for the Happy Sets were lined up at the register, giving the impression that they were well-stocked.

Purchase Limit of 4 Sets Per Person

The Happy Set “Minecraft The Movie” lineup includes 8 types of toys in total: 6 types of block toys you can combine, and 2 types of figure toys featuring characters from the upcoming movie. Furthermore, you can scan a QR code on the toy box to enjoy a digital game.

On the other hand, the “Chiikawa” Happy Set features toys designed as McDonald’s crew members. The lineup consists of 8 types of stationery and daily items, such as the “Chiikawa Drink Cup Pen Stand” and the “Usagi Petit Pancake Case.”

The sales period for each Happy Set is scheduled to last approximately 4 weeks from today, May 16th. Quantities are limited and will be available only while supplies last. To ensure that as many children as possible can enjoy them, a purchase limit of up to 4 sets total per person has been set for the combined “Minecraft The Movie” and “Chiikawa” Happy Sets.