It has been announced that the TV anime Blue Lock merchandise event, “TV Anime Blue Lock POP UP SHOP in Marui,” will be held starting October 24, 2025, at Shinjuku Marui Men in Tokyo. This exciting event will feature a wide array of newly drawn merchandise, all conceptualized around the theme of “Ayumi” (progress or journey), available for advance purchase.
![TV Anime 'Blue Lock' POP UP SHOP in Marui [Event Pre-sale Goods Info]](/media/802567.jpg)
![TV Anime 'Blue Lock' POP UP SHOP in Marui [Event Pre-sale Goods Info]](/media/802566.jpg)
Blue Lock is a thrilling soccer manga based on the original story by Kaneshiro Muneyuki and illustrated by Nomura Yuusuke, serialized in Kodansha’s “Weekly Shonen Magazine.” The story plunges us into the “Blue Lock” project, a unique initiative launched by the Japan Football Union with the ambitious goal of cultivating the ultimate striker to lead Japan to victory in the Soccer World Cup. This intense narrative follows 300 high school forwards, gathered from across the nation, as they engage in a fierce survival competition, battling for the chance to achieve their egoistic dreams.
With its groundbreaking premise that shatters conventional wisdom, an explosive cast of ego-driven characters, and an unpredictable plot, Blue Lock has captivated fans both domestically and internationally. It has firmly established itself as a new benchmark in the sports manga genre, enjoying immense popularity. Beyond its successful TV anime adaptation, which began in 2022, the franchise has expanded into a theatrical anime in 2024, a smartphone game, stage plays, and various other media mixes. Fans can also look forward to a live-action film set for release in summer 2026, alongside the exciting announcement of a new TV anime series currently in production.
The “TV Anime Blue Lock POP UP SHOP in Marui” is set to unveil a fantastic collection of newly drawn merchandise, all inspired by the “Ayumi” (progress or journey) theme. Fans will have the first chance to acquire these exclusive items.
The lineup of trading goods includes a variety of exciting items such as:
- Glitter Can Badges
- Metallic Can Badges
- Acrylic Cards
- Illustration Cards
- Postcards
- Ani-Art Glitter Can Badges
- Botania B8 Hard Cases
But the excitement doesn’t stop there! Shoppers will also find:
- BIG Acrylic Stands
- Extra-Large Acrylic Stands
- BIG Acrylic Key Holders
- BIG Can Badges
- Die-Cut Stickers
- Scene Photo Can Badge Set of 5
- Scene Photo Illustration Card Set of 6
As a special treat, each trading item also comes with an event-exclusive BOX purchase bonus!
Fans who purchase 3,000 yen or more of eligible Blue Lock merchandise at the event will get one chance per transaction to participate in a no-lose lottery! You could win an exclusive “Canvas Board” or a “Vertical Illustration Card,” so make sure to try your luck! Even better, if you present your Epos Card, you’ll receive an additional lottery entry!
The “TV Anime Blue Lock POP UP SHOP in Marui” will be held from October 24 (Friday) to November 9 (Sunday), 2025, at Shinjuku Marui Men on the 8th floor in Tokyo. Admission is free, and the operating hours are from 11:00 AM to 7:00 PM. Please note that these hours differ from the department store’s regular operating hours.
Please be aware that for the first two days, October 24 and 25, entry during certain time slots will require prior reservation (first-come, first-served). For complete details and reservation information, please visit the official special event website.
© Kaneshiro Muneyuki, Nomura Yuusuke, Kodansha / “Blue Lock” Production Committee
By Nakase Koutarou
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