Rirakkuma & Sumikko-tachi Welcome New Year as Eto ‘Uma’ (Horse)!? ‘Mini Manekinekokkuma’ Bringing Gori’eki Also Debuts!

Get ready for an absolutely adorable New Year celebration! Beloved characters from the San-X universe, Rilakkuma and Sumikko Gurashi, are making a festive return with brand new goods. These charming items feature the characters transformed into the colorful and cute Chinese Zodiac sign for the coming year: the Horse (Uma). Among these delightful releases are the ever-popular “Tenori Nuigurumi” (palm-sized plushies), all set to gallop into stores in December, just in time for the New Year festivities!

A Cavalcade of Cute: Rilakkuma & Sumikko Gurashi New Year Goods!

Here’s a glimpse at the adorable new merchandise awaiting you!

Celebrating 2026 with Your Favorite San-X Companions

You know them, you love them! From the beloved Rilakkuma, whose anime adaptation by Production I.G has been announced, to Sumikko Gurashi, themed around the comforting feeling of being in a corner, these popular San-X characters are ready to help you celebrate a wonderful new year in 2026. Get ready for some serious cuteness!

Rilakkuma, Korilakkuma, Tonkatsu, Neko, and many other charming characters from both Rilakkuma and Sumikko Gurashi have transformed into adorable horses (Uma) to celebrate the 2026 Chinese Zodiac! These festive designs are sure to bring smiles and good fortune.

Prepare to welcome the New Year with these irresistible items! You can get the “Tenori Nuigurumi,” perfect for cuddling or displaying, and the ceramic “Mini Manekinekko Kuma,” which is not only incredibly cute and soothing but also seems to bring good luck just by being displayed.

Sumikko Gurashi’s Adorable Transformations

The Sumikko Gurashi “Tenori Nuigurumi” even come with cute carrot-shaped felt accessories! Each character is ready for a festive debut.

Tapioka‘s special horse (Uma) hat can also be dressed onto other “Tenori Nuigurumi” characters, allowing for endless cute combinations and even more fun!

And don’t miss the “Okazari Sumikko” two-piece set, featuring Ebite no Shippo and a charming wooden horse! You can place one “Tenori Nuigurumi” on it for some delightful playtime.

Imagine spending the relaxed first three days of the New Year, known as sanganichi, gently rocking a “Tenori Nuigurumi” on this adorable wooden horse. Sounds like a perfect way to start the year, doesn’t it?

Availability and Pricing

These fantastic new items will be available starting around December at retailers nationwide and online shops. For the latest details on these new goods, be sure to check the “Goods Information” section on the official San-X website!

New Rilakkuma & Sumikko Gurashi Goods

【Rilakkuma】

• Tenori Nuigurumi (4 types): 1,760 yen each (tax included)
• Mini Manekinekko Kuma: 1,760 yen (tax included)

【Sumikko Gurashi】

• Tenori Nuigurumi (6 types): 1,540 yen each (tax included)
• Okazari Sumikko (2-piece set): 3,190 yen (tax included)

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