Golden Kamuy Aomori Nebuta Matsuri Collab Held! Sugimoto and Others in Haneto Outfits & Igirisu Toast Also Sold

Get ready for a vibrant summer celebration! The TV anime Gooruden Kamuy is teaming up with the Aomori Nebuta Matsuri, one of Tohoku’s three great festivals held annually from August 2nd to 7th. This marks the third exciting collaboration with a traditional Japanese summer festival, and it includes a special POP UP SHOP featuring exclusive […]

2025-07-08OkabeRintarou4 min read
Golden Kamuy Aomori Nebuta Matsuri Collab Held! Sugimoto and Others in Haneto Outfits & Igirisu Toast Also Sold

Get ready for a vibrant summer celebration! The TV anime Gooruden Kamuy is teaming up with the Aomori Nebuta Matsuri, one of Tohoku’s three great festivals held annually from August 2nd to 7th. This marks the third exciting collaboration with a traditional Japanese summer festival, and it includes a special POP UP SHOP featuring exclusive merchandise. On top of that, starting July 29th, a collaboration version of Aomori’s beloved long-selling product, “Igirisu Toosuto,” will hit the shelves!


TVアニメ『ゴールデンカムイ』×夏祭りコラボ第3弾「青森ねぶた祭」コラボビジュアル

About Gooruden Kamuy

Gooruden Kamuy is a TV anime based on the mega-hit manga by Noda Satoru, originally serialized in “Weekly Young Jump.” The story follows Sugimoto Saichi, a hero of the Russo-Japanese War known as “Immortal Sugimoto,” and his Ainu companion, Ashiripa. Together, they embark on a thrilling survival race surrounding a vast hoard of gold nuggets stolen from the Ainu people.

The original manga won major awards, including the “Manga Taishou 2016” and the Manga Grand Prize at the “22nd Tezuka Osamu Cultural Prize.” With 31 volumes in total, the series has surpassed 29 million copies in circulation and continues to capture the hearts of many fans even after its eight-year run concluded. The TV anime series began airing in April 2018 and has expanded since, with the final chapter of the anime adaptation currently underway. The series has also seen a successful live-action film adaptation, which is set to continue with a second drama series following the first installment.


TVアニメ『ゴールデンカムイ』最終章ビジュアル


TVアニメ『ゴールデンカムイ』最終章ビジュアル

About Aomori Nebuta Matsuri

The Aomori Nebuta Matsuri is one of the renowned “Tohoku San Dai Matsuri” (Tohoku’s Three Great Festivals), taking place annually from August 2nd to 7th in Aomori. The festival features the parade of large floats called “Ningyou Nebuta,” followed by dancers known as “Haneto,” who dance through the streets chanting “Rassera! Rassera!”

Collaboration Details

This third collaboration between Gooruden Kamuy and a traditional Japanese summer festival brings exciting new visuals. A collaboration visual created by Takenami Hiroo, the 7th generation Nebuta Master, has been revealed. Additionally, adorable “chibi character illustrations” depicting Sugimoto and his companions dressed in Haneto costumes have been created.


TVアニメ『ゴールデンカムイ』×夏祭りコラボ第3弾「青森ねぶた祭」ちびきゃらイラスト


TVアニメ『ゴールデンカムイ』×夏祭りコラボ第3弾「青森ねぶた祭」ちびきゃらイラスト

During the festival, special “Mae Nebuta” (front nebuta) floats featuring Sugimoto and Ashiripa will be paraded and exhibited.

POP UP SHOP Information

To celebrate the collaboration, a POP UP SHOP will open at the Aomori-ken Kankou Bussankan ASPAM (Aomori Prefecture Tourism Products Hall ASPAM) from August 2nd to August 31st. For those who can’t make it to Aomori, online sales will also be available starting at 12:00 PM on August 2nd via Collection.jc. Details about the exclusive merchandise will be announced at a later date.

Igirisu Toosuto Collaboration

Adding to the excitement, a collaborative version of Aomori’s long-time favorite “Igirisu Toosuto” will go on sale starting July 29th. This special edition features Furano-grown melon jam and melon-flavored whipped cream, presented in a unique package adorned with the Aomori Nebuta Matsuri collaboration “chibi character illustrations.” Look for the “Igirisu Toosuto (Double Melon)” at supermarkets, convenience stores, drugstores, and the Aomori-ken Kankou Bussankan ASPAM throughout the Tohoku region. It’s the perfect snack to enjoy alongside the Nebuta festivities!


イギリストースト×TVアニメ『ゴールデンカムイ』コラボ商品


イギリストースト×TVアニメ『ゴールデンカムイ』コラボ商品

TV Anime Gooruden Kamuy Collaboration Third Installment: Aomori Nebuta Matsuri

Sugimoto and Ashiripa Special Mae Nebuta Operation & Exhibition

  • Operation Dates: August 3rd (Sun) to August 7th (Thu)
  • Operation Times:
    • Aug 3rd (Sun): From 19:00~
    • Aug 4th (Mon) to Aug 6th (Wed): From 18:45~
    • Aug 7th (Thu): From 13:00~
  • Exhibition Period & Location:
    • August 3rd (Sun) to August 7th (Thu): Aoi Umi Koen / Nebuta Rasse Land (Ankata 2-chome, Aomori City, Aomori Prefecture)
    • August 8th (Fri) to August 31st (Sun): Aomori-ken Kankou Bussankan ASPAM (Ankata 1-chome 1-40, Aomori City, Aomori Prefecture)
      *Note: If the Aomori Fireworks Festival is postponed due to rain, the exhibition will start from August 9th (Sat).

TV Anime Gooruden Kamuy × Aomori Nebuta Matsuri POP UP SHOP

  • Holding Period: August 2nd (Sat) to August 31st (Sun)
  • Business Hours: 9:00~19:00
    *Note: August 7th (Thu) will be 9:00~20:00 (scheduled).
  • Location: Aomori-ken Kankou Bussankan ASPAM (Ankata 1-chome 1-40, Aomori City, Aomori Prefecture)

Online Store

  • Online sales are planned to start from August 2nd (Sat) 12:00 on Collection.jc!!
  • Order Period: August 2nd (Sat) 12:00 to August 31st (Sun) 23:59

Igirisu Toosuto × TV Anime Gooruden Kamuy Collaboration Product

Product Information

  • Product Name: Igirisu Toosuto (Double Melon)
  • Reference Price: 160 yen (tax included)

Sales Period

  • July 29th (Tue), 2025 ~ While supplies last

Sales Locations

  • Supermarkets, convenience stores, drugstores in the Tohoku region, Aomori-ken Kankou Bussankan ASPAM, etc.

Please Note:

  • Reservations and product holds are not available in advance.
  • Telephone orders are not accepted.
  • Resale is strictly prohibited.
  • Sales quantities vary by store.
  • Sales locations are subject to sudden changes.

© Noda Satoru / Shueisha・Gooruden Kamuy Production Committee
© Aomori Tourism Convention Association

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