Rilakkuma Stands Up!? New Displayable Plushies Unveiled! Plush Material Bags and Wallets Also Available♪
Get ready, Rilakkuma fans! A charming new line of plushies that can stand on their own has been unveiled, along with a delightful array of new merchandise crafted from plush materials, including bags, wallets, and photo keyholders. These adorable items are set to hit stores in early September.

Meet Korilakkuma and Exciting Anime News!

Let’s take a moment to appreciate Korilakkuma, the charming white bear cub who mysteriously appeared in the world of Rilakkuma, brought to us by San-X. Although Korilakkuma didn’t seem to be acquainted with Rilakkuma initially, the red button on Korilakkuma’s chest hints that this isn’t a real bear after all! Named by Kiiroitori, Korilakkuma is an energetic, mischievous little one who simply adores playing pranks. Their favorite foods are strawberries, apples, and cherries.
Speaking of Rilakkuma, there’s even more exciting news! An anime adaptation by Production I.G has been announced, and fans are already buzzing about the theme song, which will be the new track “stay with me” by the talented Ikuta Rira.

Standing Plushies and More Adorable Goods
The star of the show, Rilakkuma’s “standing” plushies, are here to brighten up your space! These versatile plushies come in two sizes: the compact “Tateru Rilakkuma Mini Nuigurumi”, perfect for desk decoration, and the larger, more substantial “Tateru Rilakkuma Nuigurumi”. Both are designed to stand proudly! And it’s not just Rilakkuma – Korilakkuma and Chairoikoguma are also available in these delightful standing forms!

Don’t miss out on the other charming additions! There’s the “Moochi-Mochi Burasage Nuigurumi” with its incredibly soothing, squishy texture – perfect for hanging wherever you need a little comfort. For convenience, the “Nuigurumi Reel Keyholder” allows you to use your keys without detaching them from your bag. And for those who love to personalize, the “Nuigurumi Photo Keyholder” lets you carry your favorite cards or photos along with you!
Each of these charming items is available in all four beloved character designs: Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma.



Practical and Adorable Everyday Items
Furthermore, for practical everyday use, look no further than the “Nuigurumi Wallet”, “Nuigurumi Marche Bag”, and “Nuigurumi Megane Case”, all crafted from soft, fluffy plush material. They’re perfect for adding a touch of Rilakkuma cuteness to your daily routine!



Availability and Pricing
These adorable new items will be available nationwide at retail stores and online shops starting around early September. Why not add some Rilakkuma charm to your daily life?
New Rilakkuma Merchandise Lineup
- Moochi-Mochi Burasage Nuigurumi (4 types total): 1,980 yen each (tax included)
- Tateru Rilakkuma Mini Nuigurumi: 2,178 yen (tax included)
- Tateru Korilakkuma Mini Nuigurumi: 2,178 yen (tax included)
- Tateru Chairoikoguma Mini Nuigurumi: 2,178 yen (tax included)
- Tateru Rilakkuma Nuigurumi: 4,400 yen (tax included)
- Tateru Korilakkuma Nuigurumi: 4,400 yen (tax included)
- Tateru Chairoikoguma Nuigurumi: 4,400 yen (tax included)
- Nuigurumi Reel Keyholder (4 types total): 1,760 yen each (tax included)
- Nuigurumi Photo Keyholder (4 types total): 1,980 yen each (tax included)
- Nuigurumi Wallet (4 types total): 3,300 yen each (tax included)
- Nuigurumi Marche Bag (4 types total): 2,530 yen each (tax included)
- Nuigurumi Megane Case (4 types total): 2,860 yen (tax included)
(C)2025 SAN-X CO., LTD. ALL RIGHTS RESERVED.
By Hidegomi
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